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-"Picturesque Jiangnan" makes its way into "passionate Spain" - Successful celebration of the cultural and tourism promotion event in Zhejiang (Madrid)
MADRID, Dec. 15, 2023 /PRNewswire/ -- On December 13, the cultural and tourism promotion event "Poetic and Picturesque, Only in Jiangnan" was successfully held at the VP Spain Square Design Hotel in Madrid, Spain ", organized by the Zhejiang Provincial Department of Culture and Tourism. Hu Wei, vice governor of Zhejiang province, Yao Jing, the Chinese ambassador to Spain, Xu Peng, inspector of the Zhejiang Provincial Department of Culture and Tourism, and Héctor Coronel, director of the Madrid Tourism Office, along with more More than 100 representatives from the Spanish cultural, tourism, artistic and media sectors attended the event.
The promotion event showcased Zhejiang's picturesque landscapes and cultural heritage through three chapters: "Embrace Beauty", "Elegance and Charm" and "Harmony in Unison". The presentations highlighted Zhejiang's achievements in welcoming visitors from around the world. Promotional activities creatively incorporated a Heaven Gaia-inspired fashion show, representing Eastern fashion aesthetics, as well as performances of Wu opera and celadon ceramic music and dance, along with a Spanish bullfighting dance. In particular, the performance of Spanish bullfighting dance featured the unique accompaniment of Zhejiang celadon ceramic music, creating a harmonious blend of Chinese and Western cultures that received unanimous praise from the audience.
The event featured exhibition areas dedicated to intangible cultural heritage works such as Dongyang wood carving, West Lake silk umbrellas, Hangzhou embroidery fans and Shanlian Lake writing brushes. Interactive experiences, including gold fan stamping, gave attendees the opportunity to gain an up-close understanding of Zhejiang craftsmanship and ingenuity.
Over the years, Zhejiang and Spain have maintained a relationship of sincere friendship and equal treatment. The successful holding of the Zhejiang cultural and tourism promotion event "Poetic and Picturesque, Only in Jiangnan" will further promote cultural exchange and tourism cooperation between the two regions, and continue to write a new chapter in their collaborative efforts.
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