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From Portugal to Sweden, the fair program will intensify efforts to boost European bubble tea companies and encourage development in the region
AMSTERDAM, January 8, 2024 /PRNewswire/ -- Possmei, renowned Taiwanese bubble tea brand, announces an extensive list of European fairs to attend in 2024.
As younger consumers in the region and around the world seek out this novelty, the global bubble tea industry is experiencing significant growth, with its value expected to nearly double to $4.08 billion by the end of the year. year 2030. In particular, Possmei strives to serve the burgeoning European beverage market as its one-stop shop for beverage entrepreneurs.
"Continuing and accelerating our recent positive momentum, we aim to maintain our leadership in Europe in bubble tea," said Mei-Li Chen, CEO of Possmei. "To achieve this, we are intensifying our promotional activities in the region and ensuring a strong presence at several European exhibitions throughout 2024. In this way, we will continue to share the essence of bubble tea - and Taiwanese culture - with Europe and beyond ".
The strength of European beverage entrepreneurs
Possmei will attend several major European trade shows in 2024, presenting distinctive and cutting-edge new beverage products, while sharing its range of consulting and training services. The tour includes:
For the full list of exhibitions around the world, please visit: https://possmei.com.tw/en/?op=exhibition...
Sharing Taiwan's distinctive character in Europe and beyond
Aside from the company's promotional activities, Szu-Ya "Debby" Wang, daughter of the company's late founder Jacky Wang, is a musician who also shares her passion for Taiwan's unique culture and bubble tea. He will star in a play titled "This Is Not an Embassy (Made in Taiwan)", which will be performed around the world throughout 2024. The play, co-produced by the Théâtre Vidy-Lausanne and the National Theater and Concert Hall from Taipei, is intended to serve as a "portable sample" of Taiwan, its unique characteristics and cultural phenomena, including the importance of bubble tea in Taiwanese culture.
“Every one of our bubble tea products, every boba, is a little explosion of Taiwanese culture, and we are thrilled that Wang will continue this tradition and take it a step further, into the cultural medium of theater.”
The first production will premiere at the Haus der Berliner Festspiele in Berlin (Germany) from January 24 to 27, kicking off a tour through Europe and Asia throughout 2024.
For more information about This Is Not an Embassy (Made in Taiwan):
English: https://www.rimini-protokoll.de/website/en/project/dies-ist-keine-botschaft-made-in-taiwan
To buy tickets:
German: https://www.berlinerfestspiele.de/performing-arts-season/programm/2023/spielplan/dies-ist-keine-botschaft
About Possmei
Possmei is synonymous with authenticity, quality and innovation in the field of bubble tea. Founded in 2009 in Taiwan, the company has consistently pushed the boundaries of what is possible with bubble tea, offering a range of syrups, powders and toppings that satisfy the diverse tastes of bubble tea enthusiasts around the world.
Possmei products are made with the utmost care and attention to detail. From its iconic black and green tea bases to its tantalizing fruit syrups, every ingredient in the Possmei repertoire is selected for its superior quality. This dedication to excellence ensures that every bubble tea made with Possmei products is a delicious and memorable experience.
Photo - https://mma.prnewswire.com/media/2311012...
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