LONDON, Sept. 20, 2023 /PRNewswire/ -- SBC's flagship global event, SBC Summit, has a new home in Lisbon from 2024, to meet the demands of the industry's fastest-growing meeting.
Previously known as SBC Summit Barcelona, the upcoming event will be called SBC Summit 2024 as the brand has evolved to better reflect the global nature of the event.
SBC Summit is a global meeting that transcends borders, warmly welcoming attendees from around the world and spanning various industry sectors.
The event, which will take place over three days from September 24 to 26, 2024 at the Feira Internacional de Lisboa (FIL), will occupy more than 100,000 square meters of exhibition and conference space, more than double the size of the venue. from 2023, which measures 38,000 square meters. This improved capacity allows SBC to host 600 exhibitors, almost double the number of exhibitors hosted at the 2023 edition.
With the venue's expanded capacity, SBC Summit will now seat 25,000 attendees at FIL. This diverse audience will include operators, affiliates, sports betting and casino providers, regulators, payment providers, marketing agencies, associations, legal advisors, startups and more.
Rasmus Sojmark, CEO and founder of SBC, said: "The decision to choose a new venue for our flagship event was driven by its remarkable growth, which had clearly surpassed the capacity of Fira Barcelona Montjuïc, as well as the praise and support from customers and industry stakeholders. When we say it's the fastest growing event in the industry, we mean it, and that's why finding the right location and city was absolutely essential."
The event's expansion on the exhibition front does not come at the expense of its commitment to providing the best experience for delegates. The conference will host eight stages and 500 speakers, including the largest gaming stage with seating for thousands of delegates. The event will also offer the most hospitality in the game with food trucks serving local and international dishes and drinks 24 hours a day. There will be plenty of networking and business opportunities at the many bars, cafes, ice cream parlors, a beer garden, a beach bar, fun and games areas, and much more.
Maria João Rocha de Matos, CEO of FIL said: "We are delighted to welcome the SBC Summit to Lisbon in 2024. At FIL – Lisbon Convention and Exhibition Centre, we are dedicated to providing world-class facilities and support for ensure this event is nothing short of spectacular. Our team is committed to working closely with SBC and its community to create an unforgettable experience in our beautiful city. We are looking forward to showcasing everything FIL and Lisbon have to offer and making SBC Summit a resounding success for many more years to come.
One of the oldest cities in Western Europe and a world historic gem, Lisbon welcomes more than six million tourists a year and is famous for its warm and welcoming inhabitants. The city offers a perfect transport network and while Portuguese is the official language, English is widely spoken in key areas. Lisbon's culinary scene stands out as one of the main reasons to visit, and the venue itself is surrounded by a vibrant variety of bars and restaurants, with over 20 options within walking distance.
Considering the global nature of the event, Lisbon is also the perfect choice due to its extensive air connectivity. Humberto Delgado Airport, conveniently located just 4 km from FIL, offers direct links to 136 airports worldwide, including non-stop routes to major hubs in the US and South America.
"The city and FIL host the Web Summit which annually brings together over 70,000 attendees and transforms the city into a technology hub and was an immediate and obvious choice. We knew that FIL had all the essential elements to scale our event while maintaining accessibility and maintaining the high quality standards we have set for ourselves. I am excited about what lies ahead. This is a unique moment for SBC and we are embracing it wholeheartedly," Sojmark added.
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