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-Tata Power urges everyone to embrace Mother Earth, love our Planet and switch to green and clean energy
~ Releases new film: 'DuniyaApneHawale' synchronized with COP 28, in line with the company's 'Sustainable is Attainable' movement ~
MUMBAI, India, December 11, 2023 /PRNewswire/ -- Tata Power, one of the largest integrated power companies in India has launched a new film - 'DuniyaApneHawale' that promotes the message "Embrace Mother Earth. Love our Planet. Switch to green and clean energy."
As Tata Power remains steadfast in its commitment to 'Sustainable is Achievable', this is another step towards inspiring citizens to make sustainable lifestyles a reality and underlining the importance of individual action and responsibility towards a cleaner future and green.
As a responsible company, Tata Power is encouraging the adoption of green energy products and services for its large consumer base, including corporates. It is also working to popularize how a sustainable lifestyle is "attainable" for millions of Indians through large-scale adoption of affordable green solutions such as rooftop solar, electric vehicle charging, solar microgrids, captive group solutions, hydropower from pumping and smart home automation solutions to promote energy efficiency, etc.
Along with news and business channels in Hindi, English, Gujarati, Marathi, Tamil and Kannada, the campaign is available on digital and social media platforms, engaging audiences with its message.
The film depicts the journey of a balloon, demonstrating the abuse and damage our planet suffers day after day thanks to a variety of human activities such as deforestation, construction, industrialization and urbanization. At the end of its journey, the balloon is dirty and battered, until two children, representing the future generation, rescue it, clean it and hug it, demonstrating the love and care we must have for our planet. The video concludes with a strong message: 'Embrace Mother Earth. She loves our Planet. Switch to green, clean energy' with the words 'Hold me tight' sung in the background.
Watch the movie:
https://www.youtube.com/watch?v=3sqagRNk... (English)
https://www.youtube.com/watch?v=2Ibqvgyl... (no)
Video landing page:
https://www.tatapower.com/embraceloveswi...
Tata Power is committed to becoming the most preferred and trusted green energy brand in the country. The company plans to reach 70% of generation capacity from clean, green energy sources by 2023 and achieve net carbon neutrality by 2045.
Photo - https://mma.prnewswire.com/media/2297841...
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