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The social network wants to become more personal: anyone who calls Facebook will soon see less media content. Instead, there are more of family and friends.

Social networks: Facebook wants to show more from friends

The social network wants to become more personal: anyone who calls Facebook will soon see less media content. Instead, there are more of family and friends.

Social networks: Facebook wants to show more from friends

Facebook users will see more posts from friends and family instead of media, companies and political groups. In order to be able to focus more on original goal of enabling personal relationships, Facebook CEO Mark Zuckerberg shared a blog post. The change will go back to users ' wishes.

Facebook refore wants to use an algorithm to predict which content will trigger particularly many user interactions. These posts will n appear preferably in newsfeed, home page of network.

For many companies and media, changes are likely to mean an incision. Over past few years, Facebook had been trying to become a platform for media content. Many media and brands rely on Facebook to reach people. "It is true that spread of this content will go back and this will have significant impact on ecosystem," said Facebook manager John Hegeman. The number of ad slots in newsfeed will not be increased.

Hegeman said that users are likely to spend less time on Facebook due to update. But you feel good about it, "because time you spend re will be more valuable and ultimately good for our business." For Facebook, social interaction is more important than passive consumption of content. The manager called studies that showed that interaction with loved ones is more important for well-being than reading messages or watching videos.

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