Classical music Radio station wants to capture a wider audience

In a market of the radio hard, Radio Classic displays a certain peace of mind. The station of the group Echoes-The Parisian has, in effect, completed the season

Classical music Radio station wants to capture a wider audience

In a market of the radio hard, Radio Classic displays a certain peace of mind. The station of the group Echoes-The Parisian has, in effect, completed the season 2018-2019 with an increase of 0.2 of a point to his audience, to 2 % of the cumulative audience, to 1.1 million daily listeners. It is 120. 000 more than the previous season. "We make 25 % of hearing more than our competitor public (France Musique, editor's NOTE) with five times fewer issuers", welcomes Jean-Francis Pécresse, director of the station. Advertising revenues were up 5% in a declining market.

"last year, we wanted to reconnect with the DNA of Classical music Radio station by focusing on the quality of programs, accessibility and good humor. We bet on Laurence Ferrari, Franck Ferrand or Pauline Lambert, and those choices have been validated by the auditors," he continued. "For this season, we'll still put more focus on all of these points." The station has recruited for ...

Updated Date: 14 September 2019, 00:00

Kathleen Lees

Lees


Contact Details

You need to login to comment.

Please register or login.

RELATED NEWS