'Prime Days' campaign sets record for highest daily mobile bookings recorded in 24 years
MADRID, 10 Oct. (EUROPA PRESS) -
The travel subscription platform eDreams Odigeo has announced that its latest 'Prime Days' campaign has managed to register several record figures: the highest number of daily reservations made through the mobile channel, the highest number of daily reservations made by Prime members and the highest number of repeat reservations made by subscribers in a single day.
During the exclusive three-day event designed for Prime members, which took place from October 2 to 5, the company's mobile platforms, powered by Artificial Intelligence (AI), processed the largest volume of mobile reservations ever recorded in the 24 years of history of eDreams Odigeo.
Through its main online travel agency brands eDreams, Opodo, GO Voyages and Travellink, the company managed to register this historic milestone.
The company assures that the significant investments made in recent years have allowed them to achieve "unique" and "strategically" designed mobile platforms to be able to take advantage of the opportunities offered by the compact size of the screen of these devices. Thus, these innovations have managed to improve the user experience, as explained by eDreams Odigeo.
The 'Prime Days' campaign also set other new records by achieving the highest number of daily bookings made by Prime subscribers and the highest number of repeat bookings made by subscribers in a single day.
According to the company, "these results highlight the effectiveness of Prime's business model, as it fosters lasting relationships with customers, who book more frequently than non-subscribers."
In his opinion, consumers value the exclusive, "personalized and affordable" offers offered through this model, making it a win-win for both travelers and the business.
Prime recently surpassed 5 million subscribers and is positioned to reach the goal of adding 7.25 million members by fiscal year 2025.
Launched in 2017 and currently available in 10 of the 44 markets in which eDreams Odigeo operates, Prime offers consumers exclusive access to a wide range of offers and promotions on various travel products and services, ranging from flights and accommodations to packages vacations and car rental.
As members, consumers have access to 24/7 priority customer service and can enjoy all the benefits of the Prime program from their first booking, without any limitations on itineraries, travel dates, suppliers or number of reservations.
Prime makes it easy to access millions of flight combinations, bringing together options from nearly 700 global airlines. Plus, Prime members can get discounted rates on the 2.1 million accommodations offered by eDreamsOdigeo brands, along with thousands of car rental options.
