MADRID, Feb. 28 (EUROPA PRESS) - Lidl will start this Thursday, February 29, a permanent price reduction campaign on more than 200 items in its assortment, as reported this Wednesday by the German discount firm in a note. of press.

Specifically, discounts of up to 13% will be applied on more than 100 basic own-brand items, a selection that will double in the coming days to facilitate "the purchases of Spanish households even more."

This initiative will allow consumers to make a "complete" shopping basket and will include a wide variety of fresh, refrigerator, packaged dry products, beverages, cosmetics, personal hygiene and cleaning products.

These permanent discounts, as Lidl has highlighted, complement the policy of discounts and promotions that the firm already applies on a regular basis "to always offer its customers the highest quality products at the best price."