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VIENNA, Feb. 29, 2024 /PRNewswire/ -- Premium Viennese coffee brand, Julius Meinl, has officially joined the initiative for coffee

As a key player in the coffee market, Julius Meinl's entry in c

Christina Meinl, a fifth-generation family member, expressed her dedication to this cause, stating, "As a family business, we have always run our company in a responsible way, and it is up to us to take an active role in creating and joining sustainable initiatives that will positively impact the entire coffee industry. We have always strived to deliver the finest coffee blends to coffee enthusiasts worldwide and joining the initiative for coffee

Marcel Loeffler, CEO of the Julius Meinl Group, outlines the commitment of Julius Meinl: "We aim at spreading Vienna's coffeehouse culture worldwide while ensuring a more sustainable and fairer future from farmers to consumers. This encompasses GHG reduction programs and circular economy initiatives and cumulates in dedicated activities with farmers and local communities in the origin. The Generations Program in Colombia and Uganda, aimed at promoting best practices and ensuring sustainable livelihoods, testifies the commitment. The ultimate goal is to ensure farmers can pass on their knowledge and coffee cultivations in a meaningful way to their next generations."

Stefan Ruge, c.

Amid climate change, the coffee sector faces a major threat, requiring close collaboration for resilient coffee livelihoods and fostering healthy landscapes. Julius Meinl, as part of c

About the initiative for coffee

The initiative for coffee

//www.coffeeandclimate.org/

About Julius Meinl

Founded in 1862, Julius Meinl is one of the oldest coffee roasters in the world and an iconic Vienna coffee house brand. Dedication to quality has been a family trademark for five generations. With more than 160 years of experience in sourcing, blending and roasting, Meinl is a preferred coffee supplier for Vienna's leading coffee houses.

Julius Meinl | Premium coffee and tea | Julius Meinl

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