BARCELONA, 27 Mar. (EUROPA PRESS) -
Vueling was ranked as the ninth airline brand that grew the most in value worldwide, up to 588 million euros, 16% more, according to the 'Airlines 50 2024' report, while Iberia occupies 27th position in the ranking of most valuable brands and leads the sector in Spain.
The author of the study, Brand Finance, is specialized in analyzing the value of brands, and in the case of airlines, the companies that grow the most are British Airways, Jet2.com and Emirates, while the most valuable are Delta, American Airlines and United Airlines.
The report noted that Vueling "stood out for its strategic expansion", as well as its commitment to innovation and initiatives to promote sustainability and reduce its environmental impact.
Thus, the airline added new routes to key international destinations and consolidating its position in the global market such as direct flights from Barcelona to popular destinations such as New York, Tokyo and Cape Town.
Iberia, for its part, leads the sector in Spain for the eleventh consecutive year, with a brand value of 998 million. Brand Finance has explained that this airline stood out for its "strategic expansion, the modernization of its fleet and the continuous improvement of the customer experience."
According to the study, what consumers perceive best is how accessible and popular the brand is, ease of dealing with it, and excellent customer service. Brand recognition, familiarity and consideration have remained strong with a slight drop in reputation.
Madrid-Barajas Airport, with its brand value increasing by 17% to €166 million, implemented significant improvements in operational efficiency, including the optimization of security processes and the modernization of airport handling facilities. luggage. In addition, it focused on the expansion of its commercial and restaurant areas to improve the passenger experience.
On the other hand, El Prat in Barcelona, with a brand value of 120 million, 35% more, focused on promoting its satellite terminal, offering premium services and expanding its capacity to serve a greater number of international flights.
"Both airports also continued to invest in sustainability initiatives, such as the implementation of cleaner technologies and the reduction of energy consumption, to mitigate their environmental impact. These actions consolidated the position of Madrid Barajas and El Prat de Barcelona as leading airports in Europe and world-class destinations for travelers," the report highlighted.
