Zara, Santander and BBVA, among the most valuable Spanish brands in the 'Best Spanish Brands 2023' ranking

Cupra, Meliá and Logista debut on the list.

Zara, Santander and BBVA, among the most valuable Spanish brands in the 'Best Spanish Brands 2023' ranking

Cupra, Meliá and Logista debut on the list


The Spanish fashion brand Zara, Inditex's flagship, has been named the most valuable brand in Spain, a title it maintains for the fourth consecutive edition, according to the 'Best Spanish Brands of 2023' report carried out by Interbrand.

Interbrand has highlighted that Zara maintains first place in the ranking with a value of 14,735 million euros, which represents an increase of 24% compared to the 11,842 million euros at which it was valued in 2021.

They are followed by Banco Santander, with 8,580 million euros, 21% more than in 2019, Movistar (7,287 million euros, 14% less) and BBVA (5,643 million euros, 18% more).

Closing the 'top 5', which encompasses almost 70% of the total value of the ranking, is CaixaBank, which maintains this position with a value of 2,261 million euros, 16% more.

Interbrand has highlighted that the added value of the table amounts to 55,873 million euros, a figure that reflects an increase of 10% compared to 2021 and 0.5% more than in 2019, which has led it to recover the value lost during the pandemic.

The results of this report show that the most valuable Spanish brands "are capable of continuing to boost company results", as stated by Interbrand's CEO for Iberia and the Middle East, Nancy Villanueva.

Other companies that have also stood out in this 'top 30' are Repsol, with an increase in its value of 8%, to 1,990 million euros; Mercadona (1,724 million euros, 2%); Iberdrola (1,408 million euros, 4%); Bershka (1,248 million euros, 14%) and Massimo Dutti (1,236 million euros, 2%).

Furthermore, Interbrand has placed Cupra in eleventh position, which debuts on the list with 1,208 million euros, and is followed by Mapfre (896 million, 12% less), Prosegur (788 million, 5% more), El Corte Inglés (733 million, 11% more), Mahou (710 million, 13% more), Real Madrid (692 million, 15% more), Banco Sabadell (560 million, 16% more), Naturgy (556 million, 1% more), Loewe (481 million, 25% more) and Fútbol Club Barcelona (401 million, 11% more).

Among the last twenty companies are Endesa (385 million, 6% more), Bankinter (379 million, 15% more), Mutua Madrileña (315 million, 10% more), Iberia (272 million, 11% more ), Estrella Galicia (267 million, 16% more), Cruzcampo (246 million euros, 15% more), Acciona (241 million, 11% more), Meliá (281 million, new entry), Sanitas (214 million, 6% more) and Logista (198 million, new entry).

Cupra, for its part, has starred in the "surprise" of the edition with a direct entry to eleventh place, which responds to the multiplication of its value to 1,208 million euros, while the chain has also debuted on the list hotel company Meliá (218 million euros) and the distribution company Logista (198 million euros).

The luxury brand Loewe has positioned itself as the brand that has gained the most value in Best Spanish Brands 2023, 25% compared to 2021, with a value of 481 million euros, while Zara (24%), Santander ( 21%), BBVA (18%) and Banco Sabadell (16%).