- Sojern and GauVendi partner to help accommodation operators drive direct bookings and revenue

Partnership enables a new way of inventory management, attribute-based selling, to drive direct and instant sales while better meeting guest wants and needs

LONDON, Oct. 20, 2022 /PRNewswire/ -- Sojern, the leading digital marketing platform built for travel, and GauVendi, a sales and revenue system for hospitality, today announced a new collaboration to help accommodation operators stand out of the competition.

"In our 15th year supporting travel, our commitment to building more direct relationships while driving online bookings is stronger than ever," said Josh Beckwith, General Manager of Global Strategic Accounts at Sojern. "Our new partnership with GauVendi and its novel sales, revenue management, marketing and automation opportunities for lodging businesses aligns with Sojern's goal of maximizing the revenue opportunity from every booking."

In an increasingly competitive digital landscape, Sojern and GauVendi have teamed up to leverage each other's strengths. Sojern provides travel marketers with the tools to profitably drive demand, convert customers, and build loyalty in a digital-first world. GauVendi is revolutionizing the way stay experiences are sold, priced and marketed through a new retail philosophy and proprietary technology that empowers real personalization and differentiation.

"Our mission with our unique sales and distribution software is to bring out the best capabilities in hospitality to sell and deliver unique guest experiences and achieve better returns on assets. With our mutual focus on driving direct bookings for travel, we are delighted to announce our partnership with Sojern," said Markus Mueller, CEO of GauVendi. "Together we can deliver a better guest experience through booking through direct channels compared to third-party lodging retailers. Feature-based selling firmly puts the power of choice back in the hands of guests."

About Sojern

Sojern is the leading digital marketing platform built for travel marketers. Powered by AI and traveler intent data, Sojern offers multi-channel marketing solutions to drive direct demand. 10,000 hotels, attractions, tourism boards and travel marketers trust Sojern each year to attract and convert travelers from around the world.

About GauVendi

GauVendi is a cloud-based central sales system for hospitality that breaks away from static room-type inventory management and introduces dynamic, role-based inventory management. The new data structure and data points are the foundation for intelligent AI that enables novel forms of sales, revenue management, marketing and automation solutions for any type of lodging business that wants to provide individualized guest experiences.

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