Murcia, March 23, 2023.

Coinciding with its seventh birthday, the Murcian natural cosmetics firm grows 50%, exceeding 2 million euros in turnover

7 years have passed since the birth of the Murcian natural cosmetics firm Alma Secret with an unbeatable balance and a very interesting projection. Rocío L. Cuesta, her co-founder, is a pharmacist connected with nature from a very young age and an expert in cosmetic formulation and in extracting the maximum of active ingredients from plants. The company he runs is one of the beauty phenomena of cosmetics made in Spain that has thousands of devotees in the country and also outside the Spanish borders. Shikakai Bar, a solid format anti-hair loss shampoo that breaks sales records Clean Beauty, Active botanical ingredients, sensory experiences, in-house manufacturing and products that break sales records such as the Shikakai Bar Shampoo, the most recognized zerowaste anti-hair loss that has managed to sell more than 20,000 units in a few months. A Best Seller with a spectacular NPS, with customer reviews in love with the product that give it an average score of 9, 8 and 10."We believe in honest, effective beauty that is respectful of animals and the planet. This is why which all our products are Cruelty Free and are formulated with organic ingredients, innovative active ingredients, thermal water and optimized ecological extracts", affirms its founder. Alma Secret, a benchmark in the world of natural cosmetics The brand has managed to grow 50% during 2022, exceeding €2 million in turnover and has positioned itself as one of the benchmarks in the natural world with innovative developments within the world cosmetics and also aromatherapy. Well-being, mind-body balance and the need to take care of yourself with natural and planet-friendly products is a priority throughout its development process. Local ingredients to reduce environmental impact and support the development of small farmers Its location in The southern area of ​​Murcia is privileged for its vegetable and fruit wealth, with local ingredients and nearby farmers. "Our plants come from nearby fields to reduce environmental impact and support the development of small farmers in the region, who cultivate or collect organic and wild plants that have grown without pesticides or chemical agents. These plants, adapted to hot climates, have an incredible survival instinct that allows them to store a greater amount of nutrients", comments Rocío, CEO of Alma Secret. The firm has developed the exclusive INFINITY BOOSTER technology that manages to maximize all the power of plants by extracting 100% of their active ingredients to amplify its results on the skin. Thus, up to 70% more antioxidants and active ingredients are achieved. Alma Secret products are much more than just mixing natural ingredients that are biocompatible with the skin, they also include innovative technologies with results demonstrated by in-vivo and in-vitro studies and novel ingredients. such as Yuzu oil, Manketti, Amla, Pearl Powder, Manuka, Shikakai or Triglyceride C22 Complex. All the products are cruelty free, certified by PETA and are not tested on animals.In full international expansion During the last year, they have made the international leap and have launched an internationalization project to be present in Europe and Asia, presenting their products at two of the most important fairs in the sector: VIVANESS and COSMOPROF. They have also started their development in the perfumery channel and their products are available at DRUNI, MARVIMUNDO, PACO PERFUMERÍAS, DOUGLAS and PRIETO, among others. Rocío is an optimistic person and very grateful for the reception that the brand is receiving. "Thanks to the support of thousands of customers and followers, who asked us to be able to buy the brand in physical stores, today we are in more than 200 points of sale. A dream come true. The whole team is super grateful." Currently, Alma Secret is working on a battery of new products that will be launched throughout 2023 and that promise to surprise. About ALMA SECRET ALMA SECRET® is a pioneering brand of pharmaceutical origin in the development of high-quality natural and thermal cosmetics. "We are experts in natural, restorative and preventive formulas enriched with organic and wild plants adapted to hot climates with an incredible survival instinct that allows them to store a greater amount of nutrients and active ingredients.""We apply all our experience to the formulation of products for skin or hair care, natural oils and sunscreens using our powerful botanical base infused in thermal water and boosted with clinically proven active ingredients that amplify results." Sale at https://www.almasecret.com/, Amazon and authorized outlets.

Contact Contact name: Esther García Valero Contact description: Esther García Valero Contact telephone number: 666795162