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- Barb turns to Nielsen's MetaBroadcast and Gracenote to optimize UK TV audience measurement
Gracenote program metadata and content IDs delivered through the MetaBroadcast active data platform expand Barb's coverage and accelerate ratings reporting
LONDON, Dec. 7, 2023 /PRNewswire/ -- MetaBroadcast, the UK's leading metadata management specialist, and Gracenote, a Nielsen company, today announced that Barb, the UK's audience measurement service, has awarded a three-year contract renewal to operate its combined content identification and gender assignment system beginning in January 2025.
MetaBroadcast will now use industry-leading Gracenote programming metadata and unique content identifiers to reduce timelines for accurate program identification, validation, enrichment, and genre classification, as well as improve the coverage and accuracy of broadcaster IDs. . The inclusion of Gracenote will also allow Barb to better deduplicate content and speed up reporting from seven days to three days after shows are first available on linear channels or streaming services.
"MetaBroadcast is delighted to continue supporting Barb by leveraging the robust metadata management capabilities of Atlas, our cloud-based active data platform, and now working with leading global metadata provider Gracenote to improve the coverage and classification of IDs. content," said Jamie Mackinlay, CEO, MetaBroadcast. "We recognize the importance of having accurate, consistent and timely program data that allows Barb to meet the needs of its audience measurement client base. We look forward to continuing our collaboration."
"By leveraging Gracenote's unique content IDs and program metadata, measurement providers can quickly identify and better understand what people are watching across different services and platforms," said Tim Cutting, Chief Revenue Officer at Gracenote. "We look forward to working with MetaBroadcast and enabling Barb to deliver new levels of speed, accuracy, consistency and integrity in its multi-screen audience measurement."
Barb's audience measurement is based on a world-class system for identifying and classifying traditional linear broadcast, catch-up or streaming viewing. Using Gracenote's best data as the system's key input will ensure consistent program titles and genres, accurate connections between shows and episodes, and links to broadcasters' linear and streaming content across all platforms.
About MetaBroadcast
MetaBroadcast is the leading data specialist that facilitates the management and delivery of high-integrity descriptive metadata that powers content discovery, viewer engagement and audience measurement solutions. Founded in 2007, MetaBroadcast is based in London, United Kingdom; the company has ingested metadata from more than 150 different sources; serves more than 70 broadcasters and more than 310 channels, and manages more than 140 million content records and billions of transactions.
About Gracenote
Gracenote is Nielsen's content data business unit that provides entertainment metadata, connected IDs and related offerings to the world's leading creators, distributors and platforms. Gracenote enables advanced browsing and content discovery capabilities that help people easily connect to the TV shows, movies, music, podcasts, and sports they love, while delivering powerful content analytics that simplify complex business decisions. .
About Barb
Barb is the industry standard for understanding what people watch.
Our hybrid approach integrates person-based panel data with census-level online viewing data. Our methodology allows us to offer an inclusive measurement of total viewing identified across all streaming, VOD and video-sharing platforms, delivered and consumed across multiple platforms and devices.
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