SOPHIA ANTÍPOLIS, France, April 11, 2023 /PRNewswire/ -- BRP Inc. (TSX : DOO) (NASDAQ : DOOO) today inaugurates its first European Design and Innovation Center. Located in Sophia Antipolis, in the south of France, this new center reaffirms the central role that BRP assigns to design and innovation as a driver of growth. This installation in Sophia Antipolis demonstrates BRP's desire to further immerse itself in European trends and to continue offering products that meet the current and future needs of its customers and the communities in which it operates.
The center, which will carry out advanced conceptual studies on sustainable urban mobility, will play a leading role in BRP's global electrification strategy. As part of its CSR25 program, the company has committed to carrying out a technology transition. Its goal is to offer electric models in each of its existing product lines and achieve that, by 2035, 50% of its units sold are electric.
"Design and innovation are at the heart of our strategy and our values. We will never stop crossing borders to offer consumers products that make their daily trips easier and allow them to explore new playing fields," said José Boisjoli, president and CEO of BRP. "We are proud to inaugurate the Sophia Antipolis Design and Innovation Center, our first in Europe, which will allow us to reinforce our knowledge of market dynamics. This local presence, combined with the ingenuity of our teams and the BRP culture of innovation , will allow us to better serve our consumers, our dealers and our partners in Europe," he added.
Nestled between the sea and the mountains, in the heart of a region recognized as a nerve center for research in green technologies, the center will allow BRP to continue attracting the best talents in the world of design to its creative teams.
"BRP's Design and Innovation team is made up of more than 130 experts from 19 different nationalities. We are able to transform industry paradigms thanks to the creativity generated by sharing ideas and the plurality of perspectives within our team. The arrival of new colleagues rooted in the European ecosystem will only stimulate our exchanges so that we put the full power of design at the service of our consumers and communities on both sides of the Atlantic," said Denys Lapointe, Head of Design at BRP.
To make this project a reality, BRP relied on the close support of local institutional partners, including the Sophia Antipolis Agglomeration Community and Team Côte D'Azur teams. Throughout its explorations, the company also met several key players in the socioeconomic landscape who helped it better understand the dynamics of innovation in the region.
Nicolas Deluy, with his bicontinental experience, has led the center's team since December 2022, made up of about 15 experts, including industrial designers, specialists in colours, materials and finishes, as well as a clay modeller, from various countries. In addition to their work on advanced concepts related to sustainable mobility, the team will provide design services to internal BRP partners in Europe and Scandinavia.
Caution Regarding Forward-Looking Statements
Certain information contained in this press release, including, but not limited to, statements regarding the anticipated benefits and impacts associated with this center, including with respect to talent attraction and customer experience, as well as its role in the strategy of BRP's global electrification, statements regarding the company's Corporate Social Responsibility (CSR25) commitment, including its intention to electrify existing product lines and its target sales of electrical products and other statements that are not historical facts, are " forward-looking statements" within the meaning of Canadian and US securities laws. Forward-looking statements are typically identified by the use of terminology such as "may", "will", "would", "should", "could", "expects", "foresees", "plans", "intends", "trends ", "indications", "anticipates", "believes", "estimates", "outlook", "predicts", "projects", "probable" or "potential" or the negative or other variations of these words or other words or comparable sentences. Forward-looking statements, by their very nature, involve inherent risks and uncertainties and are based on a number of assumptions, both general and specific. The Company advises that its assumptions may not materialize and that global economic and political conditions, combined with one or more of the risks and uncertainties discussed in the Company's annual information form dated March 22, 2023, may cause such assumptions to be made. assumptions, even if believed to be reasonable at the time they are made, are inaccurate. Such forecasts are not guarantees of future results and involve known and unknown risks, uncertainties and other factors that could cause actual company or industry results or performance to differ materially from the prospects or future results or performance implied by said forecasts.
About BRP
BRP Inc. is a global leader in the world of motorsports, powertrain and marine products built on more than 80 years of ingenuity and intense consumer focus. Through its portfolio of industry-leading and distinctive brands, including Ski-Doo and Lynx snowmobiles, Sea-Doo personal watercraft and sidepods, Can-Am off-road and off-road vehicles, Alumacraft and Quintrex boats, Manitou sidepods and Rotax marine propulsion, as well as Rotax engines for karts and recreational aircraft, BRP unleashes exhilarating adventures and provides access to experiences on different playing fields. The company completes its product lines with a portfolio of parts, accessories and clothing to maximize the driving experience. Committed to responsible growth, BRP is developing electric models for its existing product lines and exploring new categories of low-voltage and human-assisted products. Headquartered in Quebec, Canada, BRP has annual sales of C$10 billion in more than 130 countries and a global workforce of nearly 23,000 motivated and resourceful people.
www.brp.com @BRPNews
Ski-Doo, Lynx, Sea-Doo, Can-Am, Rotax, Alumacraft, Manitou, Quintrex, and the BRP logo are trademarks of Bombardier Recreational Products Inc. or its affiliates. All other trademarks are the property of their respective owners.
For media inquiries: Tamara Chiasson, BRP Media Relations, media@brp.com
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