SEOUL, South Korea and MUNICH, Aug. 24, 2023 /PRNewswire/ -- Hyundai Mobis (KRX: 012330) is set to outline its electrification-focused vision on the cusp of the European Mobility Show. The company is positioning itself to attract Europe's leading car companies, renowned for their exacting standards of technical excellence and reliability. The strategy is to leverage its technological prowess to generate significant orders with the goal of achieving a quarter of Hyundai Mobis' global order aspirations for this year in the European market.
Today, Hyundai Mobis announced its intention to showcase a variety of more than 20 production-ready advancements in electrification and automotive components at the IAA Mobility Show 2023. Running from September 5-10 in Munich, this event has a global reputation. due to its origins in the prestigious Frankfurt Motor Show. This marks the second year that Hyundai Mobis has attended the event, having previously debuted in 2021.
This year's IAA Mobility Show is pivotal for Hyundai Mobis. The company is preparing to underline its electrification roadmap, a cornerstone of its future strategy. Visitors can anticipate a first-hand look at Kia's electric crown jewel, the EV9, packed with Hyundai Mobis' state-of-the-art Battery System (BSA) and innovative Power Electric (PE) system, the essential automotive components for electrification.
Hyundai Mobis will also introduce the next-generation e-CCPM (Electric Full Chassis Platform Module). This cutting-edge advancement integrates core electrification innovations into a versatile aluminum framework, enabling the creation of various PBVs (Purpose Built Vehicles) without the need for separate platform developments and offering a comprehensive solution for electrification.
During the exhibition, the company will host discussions with leading European automakers, including Volkswagen, Daimler and BMW, whose aim is to collaborate on future technologies around their cutting-edge capabilities: innovative electrification solutions, autonomous driving systems and the first display world roll up
Hyundai Mobis is optimistic about expanding its presence in the European market through its attendance at global mobility fairs such as the IAA. Hyundai Mobis' target for overseas auto component sales is $5.36 billion, with Europe contributing a sizeable $1.29 billion, accounting for about 25%. An example of its push in Europe is the contract for electrification components for Volkswagen, a well-known German car manufacturer, which Hyundai Mobis recently won. This success underscores its potential for future European contracts.
Hyundai Mobis is also gearing up for the upcoming Detroit Auto Show in the United States, closely followed by the Tokyo Mobility Show in October. With these successive global exhibitions, Hyundai Mobis is poised to enhance its global reach, securing new customer acquisitions through its specialized regional teams. (End)
Hyundai Mobis press conference at IAA Mobility 2023
About Hyundai Mobis
Hyundai Mobis is the world's No. 6 auto supplier, headquartered in Seoul, Korea. Hyundai Mobis has outstanding experience in sensors, ECU sensor fusion and safety control software development. The company's products also include various components for electrification, brakes, chassis and suspension, steering, airbags, lighting, and automotive electronics. Hyundai Mobis operates its R&D headquarters in Korea, with four technology centers in the United States, Germany, China and India. For more information, please visit the website //www.mobis.co.kr/
media contact
Jihyun Han: jihyun.han@mobis.co.kr
Myong Sun Song: sms@mobis.co.kr
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