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Amsterdam, January 11, 2024 – Royal Philips, a leading health technology company, has put patients and sustainable healthcare at the center of its new “Care means the world” brand sustainability campaign. world of care").
Image of the “Care means the world” campaign in Times Square (New York)
If our planet is not healthy, can we people be healthy? This question is at the center of the global campaign. The environmental impact of healthcare on our planet is significant. Philips recognizes its responsibility for the health and well-being of both people and the planet: if we want to continue to care for patients in the best way possible, we must care for our planet with the same care and urgency, both now and in the long term. .
“Care means the world”
Lian Vergeer-Langens, Global Brand Director at Philips, said: "The global brand sustainability campaign 'Care means the world' highlights the strong connection between human health and environmental health. Philips is taking measures to deliver the highest quality healthcare while reducing the environmental impact in this sector. This means creating the best possible solutions to help healthcare professionals care for patients and the planet through a unique combination of innovation, design and sustainability."
Philips has been carbon neutral in its operations since 2020 and has set ambitious targets for 2025 to further mitigate climate change. In 2023, Philips became the first health technology company to have CO₂ emissions reduction targets for its entire value chain approved by the Science Based Targets initiative. The company continues to innovate and expand its portfolio of energy-efficient, circular, digital and cloud-based solutions. In this way, it can help healthcare systems address their most immediate challenges while reducing their environmental impact.
About the campaign
The campaign's introductory film shows people who were patient and helped by Philips solutions. To keep its ecological footprint as small as possible, Philips collaborated with local photographers from eleven countries to document these former patients. Philips contributed to their recovery through a wide range of productions and solutions, allowing them to return to the places in nature that are meaningful to them. The same places they longed for when they were patients.
The launch film is one of the elements of the 360-degree integrated campaign that is being activated on a global scale in a physical and digital ecosystem.
The global campaign has been developed with TBWA\Neboko and Omnicom PR Group.
Learn more about how Philips is driving sustainable healthcare
Image download: Times Square – Philips
Download video: “A whole world of care”
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHI) is a leading health technology company, focused on improving people's health and well-being, and facilitating better results in the health cycle, from habits healthy and prevention, to diagnosis, treatment and home care. Philips leverages its advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as consumer health and home care. Philips has recorded sales of €17.8 billion in 2022 and employs approximately 71,500 employees, with business operations and services in more than 100 countries. All news about Philips can be found in our News Center
For more information:
César García Requena
Tel : 670 264 471