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Netcore Cloud contributed to a 33% increase in open rate using the Netcore Cloud Email API and has enabled the brand to reach 95% of their Gmail audience
MADRID, Feb. 22, 2023 /PRNewswire/ -- Sercanto, a vertical job search engine, recently experienced a staggering 33% increase in its open rate after migrating from traditional email marketing to the Netcore Email API cloud. Other key achievements are the increase in inbox rate from 75 to 90% and the ability to reach 95% of their Gmail audience. Following this implementation, the company also saw its revenue support the positive impact of this integration.
Italy-based Sercanto primarily focuses on job postings from over 30 countries through its large and dynamic inventory and connections. Email has been one of its main channels of communication with its demanding and growing user base. Gmail users accounted for 95% of its global database. However, the company was constantly faced with the issue of low inbox placement rates as their emails were being sent to spam, making it impossible for the brand to reach these consumers. To address these issues and effectively increase the quality of user engagement, the company hired email pioneer Netcore Cloud for their email API expertise.
Abithab Bhaskar, CEO - International Business at Netcore Cloud said, "Today, every inbox is cluttered. We receive more email than we can read. In addition to lightning-fast email delivery, Netcore's Email API leverages machine learning and artificial intelligence to maximize efficiency, thus ensuring your emails land at the top of inboxes at the right time through send time optimization."
He further added: "Using our AI capabilities, Sercato has successfully increased its likelihood of engagement and gaining users' attention at a time when consumers are most attentive to their emails. This has resulted in our joint success We look forward to continuing to empower the brand to create more engaging and immersive experiences in the coming days."
Gianni Succu, responsible for Email
The Netcore Email API has seen increasing popularity among major brands in recent years. Big brands, like Jack
About Netcore Cloud:
Netcore Cloud is a SaaS company helping B2C brands and marketers create new-age, AI-powered customer experiences at every touchpoint of the customer journey. Netcore Cloud's complete marketing platform enables highly personalized digital experiences that are easily scalable and provides actionable analytics, real-time reporting, and quick-to-deploy solutions across all channels. Brands using Netcore Cloud can have a unified view of their customers and optimize their user experience.
Headquartered in Mumbai, India with 11 offices in the United States, Singapore, Malaysia, Nigeria, Indonesia, United Arab Emirates, United Kingdom and Germany, Netcore Cloud serves more than 6,500 customers around the world. It sends more than 20 billion emails a month and tracks more than 120 trillion marketing events a year. Netcore Cloud is a trusted partner across industries with some of the most respected brands including MaxLife Insurance, ICICI Bank, Standard Chartered, Flipkart, Myntra, Miss Amara, Airtel, Disney Hotstar, Canon, Puma, Tobi, EaseMyTrip, PizzaHut and McDonald's.
For more information, visit https://netcorecloud.com/
Media contact:
Simone Pious | simone.pious@netcorecloud.com | 91-9930354205
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