SAN JOSÉ, Costa Rica, October 10, 2023 /PRNewswire/ -- With the aim of consolidating Costa Rica's presence in the market and positioning Costa Rican exporters as a business alternative in the European Union and Northern Europe, the Promoter of Foreign Trade of Costa Rica (PROCOMER), together with 22 companies in the food sector, participate in ANUGA 2023, an international fair that takes place from October 7 to 11 in Cologne, Germany.
The fair is aimed at the food industry sector, and brings together more than 170,000 visitors from 200 countries, and more than 7,500 exhibitors, of which 90% are exporters from various markets, becoming the most important food and beverage fair of the industry internationally, as well as the most significant forum to learn about new trends in the sector.
PROCOMER and the Costa Rican delegation participating in ANUGA will exhibit dry products such as coffee, cocoa powder, dehydrated fruits, sugar, flour, juices, snacks, and frozen products such as fruit, tubers and vegetables, among others, at the Costa Rica essential country stand. Additionally, 6 other Costa Rican companies will participate in the "Walk the Show" format, meaning they have access to tour the fair.
"ANUGA brings together thousands of people from all over the world, including potential buyers and internationally renowned commercial chains, which translates into multiple opportunities for Costa Rican businessmen to make themselves known, to generate new businesses and increase their portfolio. of clients and, in addition, to train with the emerging trends of the food industry", commented Mario Sáenz, Export Development Manager of PROCOMER.
For Bruno Campos, representative of Bocanegra, a company whose specialty is gourmet coffee and is participating for the first time in ANUGA, it is of utmost importance to take advantage of the opportunities that allow us to reach international buyers directly. "Participation in international fairs opens up opportunities for us. doors to Costa Rican companies to achieve global positioning and the opening of new marketing channels," he commented.
On the other hand, Marcelo Bonilla, represents Productos Congelados Bajo Cero, one of the companies participating in the fair, and highlights the importance of taking advantage of spaces in international fairs to make yourself known to the world. "We consider that it is strategic for each company to participate in ANUGA, not only because of the prestige that the fair has as the largest in the world, but also because of the possibility of marketing with companies from Europe, Asia, Oceania and Africa, given that it is a meeting point for everyone. Also, it is about brand positioning to make yourself known among international sellers, and it is also the annual opportunity to showcase all the new and innovative products that the company has to offer to the international market. Therefore, it is an excellent opportunity for Costa Rica to project all its agro-export potential to the world," he added.
With more than ten years of promoting Costa Rica's participation in the international ANUGA fair, PROCOMER continues to identify opportunities that allow promoting the name of Costa Rica as a country that provides certified, natural, organic, specialty and high-quality products in all the hemispheres of the world, which is why it works hand in hand with the trade promotion offices in Holland, Germany, Spain, the Nordic Countries and the United Kingdom, to promote the country on the European continent.
At the end of the I semester of 2023, a total of 322 Costa Rican products from the food sector were exported worldwide, of which a total of 16% were exported to the European Union, which represents a total of $201 million.
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