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BOGOTÁ, Colombia, April 8, 2024 /PRNewswire/ -- Continuing with its purpose of promoting responsible adoption, Sanofi Consumer HealthCare has held the first press conference with the cutest and furriest hosts in the world: cats. Those attending this event, during which the company announced its "Adopt your Allergies" initiative, which aims to encourage the adoption of sterilized cats so that people with allergies can fulfill their dream of having a cat as a pet, had the opportunity to meet around 30 felines.

In the Colombian capital, Sanofi Consumer HealthCare and the Adopta No Compres Foundation presented their new "Impossible Loves Adoption House", a space open to the public, especially for those who want to fulfill their dream of adopting a cat to have the opportunity to meet the future member of your family. The event closed with more than 300 adoption applications.

The campaign is based on the concept of empowered self-care and combines Sanofi Consumer HealthCare's social commitment with a positive impact on the lives of people and their pets. The campaign is based on a series of decisive scientific discoveries: humans are allergic to the Fel d1 protein, which is produced in the sebaceous glands and skin of felines and is transmitted to their fur and dander during grooming. It has been proven that when cats are sterilized the production of this allergen is reduced by 90%.

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