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With less than two years of existence and with more than 25 clients in its portfolio, Hanok Agency has managed to raise four hundred thousand euros of capital, thus consolidating the business model and the company in the Spanish real estate sector.
Madrid, April 9, 2024.- This capital increase directly impacts the hiring of new profiles, which will entail an expansion of the team in 2024 and will help the development of its own technological products aimed at real estate acquisition and marketing based on data. words of Nerea Loroño, CEO and founder: "This capital represents, on the one hand, a confirmation that our commitment to an agency that spoke the same language and specialized in the real estate sector was necessary in the industry, and, on the other On the other hand, it allows us to grow not only in specialized equipment, one of our great assets, but in other differential factors such as the creation of new lines of business exploiting data and with technologies such as Artificial Intelligence."As part of the new business strategy , Asier Balza, a renowned manager with more than 15 years of experience in digital marketing in which he has led teams in some of the most important advertising agencies such as Havas Media Group or Grupo Publicis, has been appointed as Director of Operations, highlighting his I spent time at Havas International Hub in Miami as Head of Performance. Balza joins the management and founding team of the company formed by Nerea Loroño, CEO and Maria Morgado, communications director. "The signing of Asier allows us to consolidate the leadership started a year ago and secure one of the best digital strategists in Spain to develop our own technological solutions that will allow us to offer our Real Estate clients more qualified and efficient acquisition alternatives to those that currently exist," highlights Loroño. Loroño, who has led the project from the beginning, is clear that: "Hanok is in a solid position to accelerate its growth, consolidate the portfolio of products and services, and continue providing high-quality solutions. Likewise, he points out: the idiosyncrasy of the Spanish real estate sector requires us not only to know the actors and their processes , but also to be completely updated on a political, social and legal level, to reach that necessary depth that our clients seek, value and deserve." Hanok, which provides recruitment and comprehensive marketing services to companies in the logistics sector, real estate agencies, SOCIMIs, senior living, proptech and banks among others, aims to end the 2024 financial year with a positive EBITDA, doubling its turnover compared to the previous year. ------------About HANOKAComprehensive marketing agency founded in 2022 and specialized in the real estate and data industry. Its differential assets lie in its own capture network and the use of real-time real estate data for the design and execution of its marketing and communication strategies for any actor and segment of real estate. HANOK website
Contact Contact name: Maria Morgado Contact description: CCO Contact phone: 613 071 114
