STATEMENT: Heinz launches the world's first ketchup insurance policy

(Information sent by the signatory company).

STATEMENT: Heinz launches the world's first ketchup insurance policy

(Information sent by the signatory company)

DUBAI, UAE, March 8, 2024 /PRNewswire/ -- Heinz Arabia has announced the launch of a new solution for ketchup lovers who sometimes get a little carried away: the world's first ketchup insurance policy. The new insurance coverage aims to relieve the stress and inconvenience of everyday ketchup spills, splashes and stains.

Inspired by the countless social media posts showing ketchup-related accidents, Heinz Arabia has developed a comprehensive insurance and benefits package covering 57 different types of claims for those who believe Heinz is always worth the risk. From stains on carpets and clothing to splashes on your pet, ceiling or sofa, insurance is designed to offer quick and hassle-free compensation to those affected.

Heinz lovers in the UAE will have the opportunity to redeem compensation through a variety of rewards, including home cleaning services, laundry assistance, maintenance services and even spa treatments. All accessible through MyBenefits, the leading employee benefits app in the Middle East.

Commenting on the launch, Passant El Ghannam, marketing director at Kraft Heinz MEA, said: "Here at Heinz, we know that our fans' love for our ketchup can sometimes be, well, a little overblown. Our research tells us That 48% of them have ketchup accidents all the time, but 91% swear their love for Heinz makes it worth it. That's why we're implementing ketchup insurance, to turn tough times into pure joy and convenience for our die-hard fans, allowing them to enjoy their ketchup incidents without worry.

People who have experienced ketchup-related incidents matching any of the 57 claims covered by the insurance are encouraged to apply via the Heinz Arabia website and social media channels using the hashtag

For more information and updates on Heinz Ketchup Insurance, visit


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