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ICONSIAM organizes a 12-day Songkran event - a new year festival in Thailand - called 'Thaiconic Songkran Celebration: Joyful Songkran Festival, Continuing the Legacy of World Heritage'

Bangkok, April 17, 2024.- To celebrate UNESCO's prestigious recognition of the Songkran festival as Intangible Cultural Heritage, ICONSIAM - a global landmark along the Chao Phraya River - has joined forces with the public and private sectors to give welcome the Thai New Year with a world-class Songkran celebration called "THE ICONIC SONGKRAN FESTIVAL 2024". This event is the only and exclusive Songkran celebration in Bangkok, set against the stunning backdrop of the magnificent Chao Phraya River, lasting 12 days (April 10-21, 2024) and expected to attract more than 2 million of visitors from all over the world. The concept of "THAICONIC SONGKRAN CELEBRATION: Joyful Songkran Festival, Continuing the Legacy of World Heritage" pays tribute to Thai identity by combining traditional Thai recreational activities with contemporary cultural entertainment. This event offers the most memorable experiences, filling every corner of ICONSIAM with lavish celebrations from today until April 21, 2024. In the words of Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Company Limited: "As a world-class benchmark On the banks of the Chao Phraya River, serving as a major tourist destination in Bangkok and Thailand, ICONSIAM organizes this year's Songkran event that will be more fun and memorable than ever. The celebration is especially significant, as the "Songkran in Thailand" festival was registered. as Intangible Cultural Heritage of Humanity by UNESCO late last year. “THE ICONIC SONGKRAN FESTIVAL 2024 showcases the rich traditions and customs of Songkran, while welcoming tourists from around the world with warm Thai hospitality and entertainment. contemporary. This collaborative initiative aims to create a historic event and promote Songkran in Thailand as a world-class festival. The aim is to pay tribute to Thai cultural heritage, bringing together contemporary elements and presenting it in a way that will resonate with future generations. The Songkran Festival plays a vital role in driving Thailand's economic growth. At ICONSIAM, this year we hope to welcome more than 2 million Thais and international tourists over 12 days.”                                                                       “THE ICONIC SONGKRAN FESTIVAL 2024” at ICONSIAM presents a joyous celebration of Thai culture and traditions with various attractions highlights:•  Songkran Mahothorndevi Parade: a 7-day parade on the banks of the Chao Phraya River that will showcase the richness of Thai culture, with the 7 most famous artists and actresses, including Aff Taksaorn, Pie Rinrada, Becky Rebecca, Bella Ranee, Mai Davika and Diana Flipo, as well as internationally renowned Thai artist Minnie, member of South Korean girl group (G) I-DLE, being represented as Miss Songkran 2024.•  Sihing Buddha Bath: ICONSIAM has brought the replica of the Phra Sihing Buddha of the Wat Phra Singh Woramahawihan temple, Chiang Mai province, to be placed at exit door 1, floor G, ICONLUXE area. Visitors can participate in a ceremony in which water is poured to ask for blessings and purification. This traditional ritual is believed to bring good luck and prosperity to those who participate in it.•  Songkran Water Sprinkling: From today until April 21, enjoy the water sprinkling festivities at River Park, the only place in Thailand that offers a similar experience with the picturesque Chao Phraya River as a backdrop. In addition, there are mini concerts by renowned Thai artists, as well as other cultural shows that add to the festive atmosphere for the enjoyment of visitors, both locals and tourists. ICONSIAM is honored to collaborate with various sectors to present THE ICONIC SONGKRAN FESTIVAL 2024. This festival attracts tourists from all over the world, further stimulating tourism in Thailand, and provides a joyful and culturally enriching experience to all visitors around the world, combining traditional festivities with modern entertainment and fun activities over 12 days, from April 10 to 21. For more information about ICONSIAM, you can visit www.iconsiam.com or Facebook: ICONSIAM.

ContactContact name: Sakao PraditsuwanContact description: ICONSIAMContact phone: 66 2 495 7080