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NEW YORK, Dec. 25, 2023 /PRNewswire/ -- After winning the NBA championship and successfully starting the new season, Denver Nuggets superstar Nikola Jokić has officially signed a signature shoe contract with the brand of 361° performance footwear and will take on the role of global brand ambassador.
Born and raised in Sombor, Serbia, Nikola Jokić was drafted 41st overall in the second round by the Denver Nuggets in 2014. Considered the biggest draft steal of all time, Jokić has risen to stardom as one of the best players of the NBA. After two regular season MVPs, an NBA championship and a Finals MVP, Jokić will now enter the signature sneaker space with 361°.
361° was founded in 2003 and was built on the "One Degree Beyond" mindset that wellness is more than just physical activity, it's a way of living that adds more to life. 361° began as a manufacturer of running shoes, expanding its catalog to sportswear and basketball shoes. With distribution and offices on almost all continents, 361° products are present in more than 6,000 stores around the world.
"I am very excited to join the 361° team. As a fan of their work and commitment to performance, I believe this partnership aligns perfectly with my values. I am delighted to be part of the 361° family and to contribute to "its mission to bring wellness and sport to people around the world. The work we've done on my first shoe has been incredible so far, and I can't wait to share it with everyone very soon," explained Nikola Jokić when speaking of its new partnership with 361°.
Nikola Jokić will debut his first high-performance basketball shoe with the 361° in the near future. Until then, Jokić will wear the Big 3 Future High, the latest high-performance basketball shoe from 361°, on the court. The Big 3 Future High will remain exclusive to Nikola Jokić, but a low-top version will be made available to the public in very limited quantities throughout Europe starting in early January.
ABOUT 361°For more information consult: www.361europe.com
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