STATEMENT: Plusgrade and AirAsia launch the "ZoneUp" Upgrade Program

(Information sent by the signatory company).

STATEMENT: Plusgrade and AirAsia launch the "ZoneUp" Upgrade Program

(Information sent by the signatory company)

-Plusgrade and AirAsia launch “ZoneUp” Upgrade Program, expanding ancillary income solutions in APAC

MONTREAL, Dec. 12, 2023/PRNewswire/ -- Plusgrade, the leading provider of ancillary revenue solutions to the global travel industry, and AirAsia, Asia's leading low-cost airline, are proud to announce the launch of "Zone Up." This program allows passengers to enhance their travel experience by bidding on upgrades on eligible AirAsia flights, further strengthening the partnership established with the multi-year, multi-product collaboration announcement in February.

Starting this month, AirAsia's "ZoneUp" program will be available on all AirAsia Malaysia (AK) and AirAsia X (D7) flights. The program allows passengers who booked standard tickets to bid for premium upgrades, including the acclaimed AirAsia Premium Flatbeds, Quiet Zone seats and Hot Seats with extra legroom. This collaboration with Plusgrade allows AirAsia to offer more travelers access to greater comfort and seating options, while enjoying significant savings.

“We are delighted to bring our leading and exclusive upgrade program to AirAsia, underlining our shared commitment to innovation and creating memorable travel experiences,” said Ken Harris, Founder and CEO of Plusgrade. "Together we are creating added value for travelers while unlocking the full ancillary revenue growth potential for AirAsia."

Travel in the APAC region has seen significant growth in recent years, with passengers increasingly looking for ways to enhance their travel experience. The AirAsia ZoneUp program meets this growing demand by offering passengers the opportunity to enhance their travels, creating lasting memories while enjoying significant savings. This new feature reflects AirAsia's unwavering commitment to enhancing customer experiences, ensuring more choice and adding substantial value to travelers.

“AirAsia has always been committed to continuously improving the customer experience across all touchpoints with our guests,” said Karen Chan, AirAsia Group Chief Commercial Officer. "The AirAsia ZoneUp program is a testament to our dedication to providing value and choice to our guests. We are excited to partner with Plusgrade to make premium upgrades more accessible and affordable in ASEAN and beyond."

This partnership exemplifies Plusgrade's mission to deliver innovative products to travel partners around the world. By combining AirAsia's loyal customer base with Plusgrade's expertise in ancillary revenue optimization, the ZoneUp program is set to redefine travel experiences for passengers across the APAC region.

For more information about the AirAsia ZoneUp program, visit

About PlusgradePlusgrade powers the global travel industry with its portfolio of leading ancillary income solutions. More than 200 airlines, hospitality, cruise, passenger rail, and financial services companies trust Plusgrade to create significant new revenue streams through incredible customer experiences. As an ancillary revenue powerhouse, Plusgrade has generated billions of dollars in new revenue opportunities through its platform for its partners, while creating enhanced travel experiences for millions of its passengers and guests. Plusgrade was founded in 2009 with headquarters in Montreal and offices around the world.

About AirAsiaAirAsia is the world's best low-cost airline, flying to over 130 destinations in the region and beyond. Founded in 2001, the airline has carried nearly one billion passengers. With travel resuming around the world, AirAsia has gradually restored flights for many of its popular routes while launching new ones. AirAsia's vision and mission have always been to serve the unserved. Throughout its two decades of service, the airline has connected people and places, and is largely credited with democratizing affordable air travel in the region with its now famous slogan "Now everyone can fly."

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MEDIA CONTACT: Carrie Mumford, Director, Brand

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