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- The Spanish brand has opened a new store in the Zenia Boulevard shopping center located in Orihuela Costa, which represents the second point of sale in the province, after the opening last year in the Portal de la Marina shopping center in Ondara

- The new establishment has an area of ​​115 m and will employ four people, and it will be possible to find the latest casual, sport and tailoring collections of the brand, in a modern, warm and inspiring space

- As part of the ambitious expansion plan it is carrying out, Boston adds five stores in the Valencian Community with this opening, and consolidates its presence throughout the national territory

Alicante, December 21, 2023.- The Spanish men's fashion brand Boston has opened a new store in the province of Alicante, within the Zenia Boulevard shopping center, located in Orihuela Costa, in Alicante. With dimensions of 115 m, the store will employ four people; and you can find the latest news of the season in men's clothing from the Spanish brand.

With the inauguration of this establishment, the brand now has two stores in the province of Alicante, after opening last year in the Portal de la Marina shopping center in Ondara. In addition, it is the fifth point of sale in the Valencian Community, as it also has stores in the province of Valencia, located in the Bonaire shopping center, in the Ribera De Xúquer shopping center, as well as a corner in El Corte Inglés on Carrer del Painter Maella.

“The opening in the Zenia Boulevard shopping center has led us to reach 40 points of sale spread throughout the national territory; and the eastern Mediterranean is a geographical area in which we are interested in continuing to grow. Within our three-year expansion plan, we aim to reach 65 stores in Spain by 2025 and achieve a turnover of 30 million euros,” says José María Gil, Boston expansion director.

This new establishment follows the line of the new repositioning that the company is carrying out, for which it has developed an entire architectural project aimed at redefining the image and experience in its stores. Thus, the new point of sale stands out for its design for which Boston has opted for noble materials such as wood or stone, and open spaces where light is the protagonist. Environments inspired by nature itself with a Zen air and a touch of industrial spirit that offer an interesting combination of trend and tradition.

The result is a new store concept that breaks with the archetypes of the sector to surprise the visitor. High ceilings, ascending lines, sinuous shapes in the furniture and a clear inclination towards neutral colors, remind us that the present and future of fashion involves a more sensorial and personalized shopping experience.

In this new store you can find Boston's men's fashion proposals for this fall-winter season, which includes a wide selection of sportswear with an urban character, casual looks for everyday life, and a careful line of suits designed for the most special moments. Highly functional garments, designed to adapt to the daily rhythm and made from premium raw materials to achieve optimal durability.

The Boston brand, with more than 77 years of experience in the sector, has become a benchmark in men's fashion thanks to its experience, quality of its garments and personal style; and has managed to consolidate its presence throughout the national territory through its more than 35 points of sale that it currently has.

About BOSTON - www.bostonwear.com

Founded in 1945, Boston is a Spanish men's fashion brand belonging to the Mayoral group since 2021. This company - with a family tradition with 77 years of experience in the sector and a staff of almost 180 employees - has managed to consolidate its presence throughout throughout the national territory through a wide network of points of sale: 31 own physical stores, four of them outlets; five corners in El Corte Inglés shopping centers, and its own website: bostonwear.com. Boston offers a wide range of fashion clothing with an excellent quality-price ratio, framed in an attractive experience that promises to build customer loyalty.

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Arancha Ruiz (600 90 54 82) - aruiz@europapress.es

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Silvia Mullor (666 43 32 77) – silviamullor@europapress.es