The digital has broken the codes of the luxury, now accessible

She started her career with a nice position of "right hand" of the boss, from Hugo & Victor, the pastry paris! "Right arm", it means what in reality the job

The digital has broken the codes of the luxury, now accessible

She started her career with a nice position of "right hand" of the boss, from Hugo & Victor, the pastry paris! "Right arm", it means what in reality the job? This means that it participates in both the major decisions, fundraising, store openings... but also out of the garbage cans, and delivery-mode "courier" improvised in Paris, to troubleshoot! "During the Holiday season, I found myself strolling around Paris with a big truck. But it is a bit like that the life of an entrepreneur eventually," recalls Pauline Laigneau with a gaze full of malice. She has since set up his business of jewellery in the French line "Gemmyo", a passion she discovered later in life, and on the ground.

Find all the guests of the Talk the decision-Makers on the site Figaro.fr and in replay on Figaro Live.

today, Pauline Laigneau has 5 workshops, and 150 artisans in all of France. "We were inspired by the experience of major luxury brands such as Cartier and Chaumet to create our DNA of the brand, more modern, more youthful, and more accessible," explains Pauline Laigneau, who also explains that the digital has completely disrupted the codes of luxury. "By definition, the internet is the anti scarcity, democratization, and this is what we are trying to do with Gemmyo: democratizing high-end jewelry, and luxury for all", she adds.

Date Of Update: 08 Temmuz 2019, 00:00

Kathleen Lees

Lees


Contact Accounts

Yorum yapabilmek için üye girişi yapmanız gerekmektedir.

Üye değilseniz hemen üye olun veya giriş yapın.

NEXT NEWS