MADRID, 16 Feb. (EUROPA PRESS) -
Lidl reinforces its proposal of BIO products in its supermarkets in Spain, which currently has a total of more than 180 products in this category between fixed assortment and seasonal assortment, and is the main buyer of BIO fruit and vegetables from the Spanish orchard, according to The banner has reported in a statement.
Specifically, with the desire to keep the price affordable, the company has been distinguished by a recognized consumer organization as the supermarket chain with the cheapest organic products.
Specifically, the purchase in a Lidl supermarket of the products necessary to prepare a daily menu of five 100% BIO meals costs 10.45 euros, which means a saving of 2 euros, almost 16% cheaper than in other supermarkets and up to 5 euros, 32% cheaper if we buy them in chains specializing in organic products, according to data provided by the chain.
During the past year, Lidl incorporated 180,000 new buyers in this category, obtaining a total of 5 million 'bio' customers per year, 3.7% more than in 2021. Also, according to data from the Kantar consultancy, it became in the chain that received the most purchases in BIO, with 19 million occasions a year and thus obtaining a growth of 6.6% compared to the previous year (1.2 million more).
70% of the BIO products offered in its fixed assortment are produced in Spain and many are exported to other countries where they operate.
Lidl's purchasing general manager in Spain, Miguel Paradela, stressed that the company has assumed "a strong commitment to Spanish society by integrating sustainability throughout the value chain." "Our objective is to offer more and more organic and quality products at the best price, so that the latter is not a barrier to sustainable consumption", he explained.
In this way, with a volume of 66,755 tons per year, Lidl is the main buyer of BIO fruit and vegetables from the Spanish orchard. Of this amount, close to 90% is exported to the rest of the European countries in which the company has a presence.