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The exhibition space, created by REALITY IS__, offered visitors the opportunity to discover the musical NFTs of pioneering Asian Fake Record Label artists

MILAN, Dec. 16, 2022 /PRNewswire/ -- Brots, the NFT Music mobile app, hosted an NFT Music experience for the first time, as part of a new collaboration with London-based design studio REALITY IS__, and Asian Fake, an independent record label based in Milan.

The installation, which can be viewed on YouTube, provided visitors with a unique opportunity to interact with musical NFTs in an immersive way. As part of Milano Music Week, the installation educated artists and record labels on the new dynamic that music NFTs are bringing to the music industry.

The NFT music experience was titled "//REFRACTED SOUND" and featured tracks by GINEVRA, Deriansky and ALDA, pioneering artists on the Asian Fake Record Label. A different visual artist has created a video for each song, illustrating their various techniques and fields, showcasing the variety and capabilities of NFTs.

"//REFRACTED SOUND has become an excellent opportunity to raise awareness of music NFTs and how they can be beneficial to the industry. This initiative has also marked the start of our collaboration with Asian Fake, a label that prides itself on innovation , and we're looking forward to welcoming all of their artists to our platform," said Alessandro Marin, co-founder and CEO of Brots, explains.

"Using music as its focal point, //REFRACTED SOUND blended audiovisual content with stage design to create a visceral listening experience. The space used the surrounding architecture to create 3 zones, each featuring music from a different artist, amplified by stunning visual effects," explained Carola Migliore, creative co-founder of REALITY IS__.

About Buds

Brots is a mobile app designed for non-crypto users that allows artists to post their NFT projects. The application makes the Web3 experience available to everyone, allowing payments in euros and the creation of in-app wallets. In order to connect Web2 and Web3, Brots is experimenting with new NFT applications for the music industry.

www.brots.cloud

About REALITY IS__

REALITY IS__ a London design studio innovating the way we experience culture, music and technology.

www.reality-is.com

About Asian Fake

Asian Fake is a Milan-based independent record label, founded in 2017 by Filippo Palazzo and Yuri Ferioli.

https://asianfake.com/

ContactosAlessandro Marinalessandro.marin@brots.cloud 393518117149

Photo - https://mma.prnewswire.com/media/1968934...

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