(Information sent by the signatory company)
New deal provides access to unfiltered consumer conversations across Reddit's entire data stream
CHICAGO, March 27, 2024 /PRNewswire/ -- Cision, the leader in media and consumer intelligence solutions, and Reddit, home to hundreds of thousands of online communities, endless conversations, and authentic human connection, today announced a partnership agreement expanded association. Through this collaboration, Cision and Brandwatch clients gain broader access to Reddit's Data API, unlocking detailed, real-time insights that drive smarter marketing and communications strategies.
With over 73 million daily active users worldwide, Reddit offers a unique platform where passionate communities engage in organic discussions about brands, products, and industry trends. These debates have the power to drive the news cycle, shape public opinion and influence markets. By integrating Reddit data into the Cision product suite, clients will be fully equipped with the most comprehensive understanding of real-time consumer behavior, conversations, and preferences available.
"Cision is one of a select group of partners accessing the full power of data at Reddit," said Jonathan Flesher, vice president of business development and partnerships at Reddit. "Expanded access to authentic public conversations allows Cision to equip its clients with a more complete picture of online sentiment and trends."
This collaboration unlocks richer audience insights for brands now, while driving a host of future innovations. By leveraging Reddit's Data API, Cision plans to leverage the development of its proprietary AI-powered brand reputation and audience analytics technologies across its entire product suite. This will ensure that public relations professionals, marketers and researchers can take advantage of the latest market developments to gain a competitive advantage.
"We are thrilled to expand our valuable partnership with Reddit and further empower our clients with the intelligence they need to make strategic decisions at the speed of social media," said Cali Tran, CEO of Cision. "Reddit's authentic brand-level conversations strengthen Cision's commitment to delivering the most comprehensive media and consumer intelligence platforms on the market today."
About CisionCision is the global leader in media and consumer communications, engagement and intelligence solutions. We equip public relations and corporate communications, marketing and social media professionals with the tools they need to excel in today's data-driven world. Our deep expertise, exclusive data partnerships, and award-winning products, including CisionOne, Brandwatch, and PR Newswire, enable more than 75,000 companies and organizations, including 84% of the Fortune 500, to see, be seen, understood, and understood by audiences that matter most to them.
About RedditReddit is a community of communities. It is built on shared interests, passion and trust and hosts the most open and authentic conversations on the Internet. Every day, Reddit users submit, vote, and comment on the topics that interest them most. With over 100,000 active communities and approximately 73 million+ daily active unique visitors, Reddit is one of the largest sources of information on the Internet. For more information, visit redditinc.com.
NoteThis expanded partnership does not change the Reddit Data API Terms or Developer Terms, which state that content accessed through the Reddit Data API cannot be used for commercial purposes without Reddit approval . API access remains free for non-commercial use below our published threshold.
Contact Information:For media inquiries, please contact:Cision Public RelationsCisionPR@cision.com
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