GZIRA, Malta, Nov. 23, 2023 /PRNewswire/ -- Gamers gravitate toward a deeper sense of purpose and community fostered by in-game competition, social interaction and collaboration: a survey observation outlining trends of the industry by 2024. Amid the changing iGaming landscape, SOFTSWISS, an international technology company, shares a comprehensive report detailing the key trends that will shape the industry in the coming year.
Based on both internal and external research, the report covers a spectrum of existing and emerging trends. Through comprehensive descriptions and insights from SOFTSWISS experts, this free download aims to help iGaming companies shape their strategies for the year ahead.
Three examples from the wide range of iGaming trends are outlined below, offering an insight into industry insights.
Local regulation
The iGaming landscape is evolving with a patchwork of local regulations, reflecting the efforts of individual countries to adapt frameworks to their social and economic objectives. These regulations mean more than legal requirements; They represent a nation's commitment to cultivating the iGaming sector for its benefit.
"Marking an important milestone for the industry, Brazil entered the regulated iGaming sector in 2023. This move not only demonstrated the country's commitment to self-regulation, but is also aligned with a broader global trend. The change signifies a transformation within industry, indicating a collective movement towards more structured and reliable markets on a global scale," said Max Trafimovich, Commercial Director of SOFTSWISS.
Analyzing the data, it is evident that Latin America has the most promising prospects for iGaming in 2024, closely followed by North America and Europe. The Asia-Pacific region also offers substantial opportunity, while Africa and the Middle East, although with a smaller market share, still present notable possibilities.
Player welfare
The focus on responsible gaming remains prominent in iGaming. Its growing impact extends to various operational aspects, spanning player engagement and marketing strategies. This emphasizes the industry's dedication to prioritizing player safety and well-being, solidifying its reputation for upholding ethical standards and reinforcing customer loyalty.
Among the key factors driving responsible gambling issues, respondents highlight regulatory requirements, media attention and public awareness, potential legal consequences, and ethical responsibility.
Gamification and collective gaming experience
SOFTSWISS experts recognize gamification as a key focus going forward, responding to the changing iGaming landscape, where the lines between gaming and betting are increasingly blurred. This move aims to cultivate a gamified experience that aligns with changing player expectations – engagement extends beyond the base game.
The iGaming industry is on the verge of a significant transformation, with the incorporation of social elements emerging as the next big trend in player engagement. Tournaments, challenges, and team competitions are taking center stage, fostering a collective gaming experience that appeals to players seeking the camaraderie of offline environments in the online domain.
Valentina Bagniya, Head of Marketing at SOFTSWISS, highlighted: "As an innovative technology company and one of the leaders in iGaming, SOFTSWISS recognizes its responsibility as a trendsetter in the industry. This report is our important intellectual contribution to the development of our sphere, especially during the crucial period when companies are improving their business strategies for the coming year."
About SOFTSWISS
SOFTSWISS is an international technology company that offers world-class solutions for iGaming. In 2013, SOFTSWISS was the first to introduce an online casino solution optimized for Bitcoin.
Photo - https://mma.prnewswire.com/media/2284361...
View original content: https://www.prnewswire.com/news-releases/descubra-las-principales-tendencias-de-igaming-2024-en-la-investigacion-en-profundidad-de-softswiss-301996773.html
