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Acquisition of global mobile app intelligence company data.ai furthers Sensor Tower's goal of measuring the global digital economy
SAN FRANCISCO, March 18, 2024 /PRNewswire/ --Sensor Tower, a leading provider of digital economy data, today announced that it has acquired market intelligence platform data.ai for an undisclosed amount. This acquisition will allow Sensor Tower to further expand and create an industry-standard solution in marketing intelligence.
The acquisition of data.ai is a significant evolution for Sensor Tower, representing an expansion of its customer base to include major brands such as Microsoft, Sky and Bandai Namco, which already use data.ai's mobile app intelligence tools. . This is a strategic move for Sensor Tower, already a go-to supplier for top brands, agencies, game publishers and investors, to significantly expand its presence in APAC and work with additional Fortune 500 companies. The combination is expected of Sensor Tower and data.ai drive significant gains in data accuracy, global coverage, and breadth of product offerings for their combined 2,000+ enterprise customers.
This announcement comes at a time when consumers are spending more and more time socializing, playing, watching and shopping across many digital channels. In 2023, consumers will spend $130 billion globally on in-app purchases; Trends are only expected to increase within the digital economy as major platforms like Google, Meta, TikTok, Instagram, and Snap invest heavily in user acquisition, retention, and monetization.
Sensor Tower's acquisition of data.ai follows its rapid growth and successful acquisition of Pathmatics in 2021, which expanded its buyer personas and customer base by providing greater visibility into brand activity and ad spend. in the broader digital landscape. Sensor Tower's digital intelligence suite is powered by proprietary, unique and differentiated panel data, with insights provided to clients via an annual subscription model.
Bain Capital Credit led the financing of the transaction with Riverwood Capital following and a new investment from Paramark Ventures. William Blair
For more information about Sensor Tower, visit www.sensortower.com.
About Sensor Tower
Sensor Tower is the leading provider of data on the digital economy. Founded in 2013 and headquartered in San Francisco, CA, Sensor Tower provides enterprise-grade data on mobile apps and publishers through our Store Intelligence, Ad Intelligence, Usage Intelligence and App Intelligence platforms, delivering downloads, revenue, voice share and engagement metrics with unparalleled accuracy for the world's largest markets. Through its Pathmatics digital marketing intelligence offering, Sensor Tower provides visibility into the digital advertising performance of brands, their competitors and entire industries across display, social, video, mobile, native and OTT advertising. Visit www.sensortower.com.
About data.ai
data.ai's mission is to be the first to unify consumer and market data to generate insights and results by leveraging the power of AI. Its platform delivers winning digital experiences to more than 1,400 customers and more than 1 million registered users worldwide. The company is based in San Francisco and was founded in 2010.
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