The campaign introduces the brand's new Alpha X and Alpha Hybrid collections and reestablishes the TUMI difference with unique designs that are proven to be superior.
NEW YORK, Sept. 20, 2023 /PRNewswire/ -- International travel and lifestyle brand TUMI is celebrating its beloved Alpha product range through an extension of its Fall 2023 Essentially Beautiful campaign. The campaign showcases the carefully considered and meticulously designed details of the products within the Alpha to create bags that are not only beautiful, but also function wonderfully.
This latest installment of the Essentially Beautiful campaign re-establishes the DNA of the TUMI brand. By bringing attention to one of the brand's most well-known and beloved collections through a new lens, TUMI highlights its product innovations, materials and patented designs.
"We are continually pushing and evolving ourselves and our collections, creating high-performance products that not only meet, but exceed the needs of our customers," said Victor Sanz, creative director of TUMI. "The Alpha
Launching this fall and designed to pass TUMI's 40 strength tests, Alpha The luggage also features elevated finishes including a mixed hard- and soft-side exterior and brass hardware.
The brand's new Alpha Hybrid collection features the X-Brace 45®, an aircraft-grade aluminum telescoping system designed to tackle every twist, turn and track, and dual-well wheels designed for the smoothest rides. Combining Alpha's signature look and FXT ballistic nylon with a polycarbonate shell for a lighter, ultra-durable collection, Alpha Hybrid's superior hardshell designs and innovative soft-side construction are made for rugged business travel and create the ultimate experience. light.
The campaign also features the brand's TEGRA-LITE® collection and sheds light on its revolutionary Tegris® material. Offers exceptional resistance and high performance.
Follow us to see all the ways TUMI brings essential beauty to its products @TUMITravel. Shop the Alpha collection available at TUMI and TUMI.com stores worldwide.
About TUMI Since 1975, TUMI has been creating world-class luxury business, travel and performance essentials, designed to enhance, simplify and beautify all aspects of life on the go. Combining impeccable functionality with a spirit of ingenuity, we are committed to empowering travel as a lifelong partner for those who move and create in the pursuit of their passions. For more information about TUMI, visit TUMI.com.
TUMI and the TUMI logo are registered trademarks of Tumi, Inc. © 2023 Tumi, Inc.
TUMI Media Contacts Alexandra GillisPR
Nicole Colasantoncolasanto@weareshadow.comSHADOW
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