STATEMENT: Disaronno Velvet, a Made in Italy gift to enjoy at home on Valentine's night

(Information sent by the signatory company).

STATEMENT: Disaronno Velvet, a Made in Italy gift to enjoy at home on Valentine's night

(Information sent by the signatory company)

The exclusive design of the bottle and the velvety texture of the almond cream make Disaronno Velvet a hit for Valentine's Day

Madrid, January 29, 2024.- For this Valentine's Day, it is possible to choose a low-alcohol liquor with high artisanal value to celebrate the most romantic night of the year with a touch of hedonism.

Disaronno, the best-selling Italian spirit drink in the world, has recently released Disaronno Velvet, its new low-proof liqueur cream that combines the distinctive character of the almond-based liqueur with the creaminess and velvety notes of a unique product. , which is presented in an iconic shape and an elegant all-white Murano glass outfit. Its smooth and long-lasting taste is enhanced with ice.

Disaronno Pink Velvet, the perfect cocktail for a velvety toast

Thanks to its versatility, Disaronno Velvet is also one of the most versatile ingredients for an infinite series of recipes that reward the enveloping creaminess of the drink.

On February 14 it is possible to surprise with a Disaronno Pink Velvet prepared at home in just a few steps. A cocktail that combines two icons of Italian bars, such as bitter, with its bitter flavor, with the sweetness of almond liqueur, symbol of Dolce Vita.

50 ml Disaronno Velvet

10 ml Disaronno

25 ml red bitters

A pinch of sea salt

Mix all the ingredients and pour the liquid into a glass with ice.

Garnish with a pinch of sea salt.

The reasons for the Disaronno myth

In 1525 Bernardo Luini, a disciple of Leonardo da Vinci, was commissioned to carry out the fresco of the Virgin of Miracles for the city of Saronno. The painter chose a young local innkeeper as his model, who to show her gratitude gave him an amber drink.

75 years later, in 1600, that recipe was discovered by the Reina family, but it was not until the dawn of the 20th century when the descendant Domenico Reina decided to convert the recipe into the product we know today.

It was in 1947 that the historic ILLVA Saronno Holding establishment was born, turning a purely artisanal activity into a true industry that would make Disaronno, throughout the 1960s, a global icon of Italian Dolce Vita.


Contact name: ILLVA Saronno SpA

Contact description:

Contact telephone: 39 02 967651