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The global survey carried out by Beko reveals that almost 9 out of 10 people admit that they do not carry out practices to improve energy efficiency at home
ISTANBUL, Dec. 14, 2022 /PRNewswire/ -- A new survey of 6,000 homeowners and renters from around the world has revealed that nearly 9 out of 10 respondents globally (89% of the sample) are unaware of how to improve the energy efficiency at home, despite the fact that 80% of respondents know how to use their appliances in an energy efficient way.
The survey, conducted by leading home appliance brand Beko, looks at global consumer attitudes and behaviors towards energy efficiency and is part of its latest campaign to raise awareness about the efficient use of kitchen appliances in the home.[ 1]
While these results paint a mixed picture of home efficiency, they have shown that globally nearly 9 in 10 respondents (87%) believe in the importance of energy efficiency and 78% are interested in purchasing products that You can improve the efficiency of your home. However, most respondents have admitted to inefficient behaviors in terms of energy savings, including:
'Setting phobia', a term coined by Beko, is also to blame for energy inefficiency in the home, with almost 3 in 5 people (59%) saying they are worried about choosing the wrong setting when using their appliances . Out of ignorance, they often opt for inefficient options.
Akın Garzanlı, Marketing Director of Arçelik, says of the study: "The data gives us a fascinating insight into how attitudes towards energy efficiency are evolving around the world. At Beko we continually strive to offer high-quality products that to meet the changing needs of our consumers.We seek ways to innovate solutions for more efficient living, such as our latest SaveWater™ technology and popular AquaTech® technology, which deliver a sustainable and energy-efficient home experience. It's interesting to understand habits and behaviors in homes because it gives us information on how to help raise awareness as a corporation."
Gen Z reveals itself as a generation with surprising behaviorsGen Z has emerged as one of the most informed demographics when it comes to energy efficiency: more than 60% of Gen Z interviewed read the instructions every time they buy a new appliance. But despite this product knowledge, data shows Gen Z can often make accidental mistakes when using their appliances, with 76% reporting incorrectly setting up their appliances, causing their food or drink to spoil. would be in poor condition, or that your clothes would be damaged.
People over 64 are unaware of the benefits of energy efficient productsActions speak louder than words when it comes to energy efficiency for people over 64 too. The results reveal substantial disbelief in energy-efficient products among this demographic, but instead highlight a strong belief in actions that help save energy. The survey shows that those aged 64 and over are the generation least likely to prioritize energy efficiency when buying new products, with only 6 in 10 respondents (63%) taking action on it, compared to younger generations ( 81% of Millennials); and almost 7 in 10 (67%) are not interested in replacing their current products. However, those over 64 are the generation that says they are more aware of how to use all their appliances in the most efficient way (86%), despite the fact that the majority maintain the same settings on their washing machine.
The survey also provides information on how attitudes and knowledge about the most energy efficient practices in the home differ between age groups. People 64 and older cite leaving the oven on when not in use (56%) and running the heat with the windows open to dry clothes (56%) as inefficient practices, while nearly a third of Gen Xers (28%) admit to having left the empty freezer plugged in.
This data has shown that there is a gap between consumer knowledge and behavior globally, and highlights the need for more action to ensure that consumers maximize the efficiency of household appliances. Aware of the results, Beko has partnered with Youreko, an energy efficiency tool that calculates the lifetime running costs of household appliances, to provide consumers with information on potential energy consumption and savings when choosing new products. This feature is currently available for consumers to use on the Beko website in the UK and Beko in Poland, and will also be integrated on Beko websites in Germany, Romania, France, Italy, Austria, Spain and the Netherlands. The partnership involves the integration of the Youreko tool into Beko websites to display information to the general public about how Beko appliances compare and their energy efficiency with less efficient models, and how much money the manufacturer's appliances could save consumers. long-term consumers. The tool offers information on Beko's categories of washing machines, dryers, dishwashers and refrigerators, which are equipped with highly energy-efficient technologies.
Acerca de Beko:
Beko is the international home appliance brand of Arçelik, which is a multinational home appliance manufacturer operating 12 brands and employing 45,000 people worldwide. Beko is one of the top three home appliance brands in Europe*. The brand is the name partner of the Fenerbahçe men's basketball team.
Beko has focused on healthy living for years, raising awareness and developing products that make healthy living possible and convenient. The mission of the Beko brand is "a healthy life is only possible on a healthy planet". Beko is committed to protecting the planet by designing and manufacturing energy efficient products and investing in resource efficiency in production.
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