- EVERSANA expands its global marketing capabilities and strengthens its agency network with the acquisition of Healthware Group

Healthware will immediately merge with EVERSANA INTOUCH, moving from a long-standing partnership to a network of award-winning, global service agencies

CHICAGO and SALERNO, Italy, Oct. 11, 2023/PRNewswire/ -- EVERSANA, a leading provider of global business services to the life sciences industry, today announced the acquisition of Healthware Group, a full-service and consulting agency innovation company based in Salerno, Italy. The acquisition immediately expands EVERSANA's European operations and global capabilities to help emerging pharmaceutical, medical device and biotechnology companies launch products on a global scale, expand market access or solve specific geographic and market challenges.

"Today's announcement is the next notable step in our journey to reinvent go-to-market by effectively integrating what we believe to be the best service providers from around the world," explained Jim Lang, CEO of EVERSANA. "Gone are the days of siled, ineffective operations or regional strategies. Our clients need a global strategy and integrated business services balanced with the right market expertise. And now, with an even more powerful global agency connected to the entire ecosystem EVERSANA business, we are advancing our commitment to offering customers unmatched support for brands around the world."

Healthware will be seamlessly integrated with EVERSANA INTOUCH and will grow from a joint venture to a larger scale global operation.

With more than 150 employees and multiple offices in Italy, Finland and the United Kingdom, Healthware will seamlessly merge with EVERSANA's global agency network, EVERSANA INTOUCH. The two award-winning agency networks have had a long-standing relationship since 2017, when Healthware signed a joint venture agreement with Intouch Group, which was subsequently acquired through EVERSANA in 2021.

"Healthware Group and EVERSANA INTOUCH have been successfully collaborating for many years in Europe, Asia-Pacific and North America. Our companies share a common culture and vision and, together, we are already harnessing the power of digital and technological solutions to deliver an impact of global brand and transform stakeholder engagement and patient care," said Roberto Ascione, CEO of Healthware Group. "With this merger, we will become a formidable force in the market, providing services far beyond a traditional agency network, which is why this merger was so compelling for us. We look forward to serving new clients and existing companies with an expanded set of commercialization services and for continuing to lead the transformation of the life sciences industry and beyond.

Founded by Ascione, Healthware has been providing marketing, consulting, customer engagement and media services, medical communications and education, as well as advanced technological capabilities for more than 25 years. These services will be integrated into the global network of EVERSANA INTOUCH healthcare agencies, led by Faruk Capan, CEO of EVERSANA INTOUCH and Head of Innovation at EVERSANA. The expanded global agency network will leverage their combined roots in digital innovation to “pharmacotize” the power of AI in marketing. The innovative power of the network, together with world-class omnichannel, data and media capabilities, lay the foundation for modern, authentic and differentiated healthcare brands.

As part of the acquisition, EVERSANA will take over Healthware's events, media and publishing divisions, including the annual Frontiers Health conference and pharmaphorum, a source of news, analysis and debate on the pharmaceutical and pharmaceutical industry. sanitary.

Upon completion of the acquisition, Ascione joins EVERSANA's global leadership team effective immediately. EVERSANA and Healthware Group will have a joint presence at the Healthware event, Frontiers Health 2023, which will be held from November 8 to 10 in Rome. Financial details of the acquisition have not been disclosed.

About EVERSANA®EVERSANA® is a leading independent provider of global services to the life sciences industry. The company's integrated solutions are built on the patient experience and span all stages of the product lifecycle to deliver long-term, sustainable value to patients, prescribers, channel partners and payers. The company serves more than 650 organizations, including innovative startups and established pharmaceutical companies, to advance life sciences solutions for a healthier world. To learn more about EVERSANA, visit eversana.com or connect through LinkedIn and X.

About Healthware GroupHealthwareGroup is a full-service agency and innovation consulting firm, founded by digital health pioneer Roberto Ascione, offering marketing, advisory, client engagement and media services, medical communications and education, and technology capabilities. advanced. The media and communities division offers premium content and platforms to gather information, foster thought leadership, facilitate market shaping and create connections. Healthware Group has co-sponsored and produced the world's leading digital health conference, Frontiers Health, for nearly a decade. Healthware has a team of more than 150 professionals in Salerno, London, New York, Milan, Rome and Helsinki. Additionally, Healthware Global Network, one of the largest international networks of independent healthcare agencies, offers extensive local expertise in more than 25 countries. For more information, visit healthwaregroup.com or contact us at healthwaregroup.com or connect with us on LinkedIn or X.

MEDIA CONTACT:EVERSANAMatt BraunDirector of Corporate Communications 1 414-434-4830matt.braun@eversana.com

Healthware GroupAntonietta PannellaDirector of Marketing and Communications 39 349-0648276antonietta.pannella@healthwaregroup.com

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