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'Orange, Lemon, or Citrus?' 'What flavors would you choose to accompany a meal on a spring afternoon?' Refreshing and healthy proposals from Schweppes that filled with color and flavor Samplia
Madrid, April 8, 2024.- With March, spring arrived and to welcome it, the iconic Plaza del Callao in Madrid became the scene of a refreshing collaboration between Schweppes and Samplia, with the "El Cítrico Perfecto" campaign. Visitors They had the opportunity to immerse themselves in a unique sensory experience, trying Schweppes' range of citrus products. The initiative, held in the vibrant heart of Madrid, not only delighted palates, but also created a space for connection and enjoyment for consumers, reinforcing the commitment of both brands with innovations that capture the essence of the season. The luckiest ones also received a bag of tacos from Mission Wraps, perfectly complementing the citrus experience. With exceptional participation, attendees discovered how a simple touch of citrus can elevate any dish, reaffirming Schweppes' commitment to enriching culinary moments, and to accompanying meals at home, with family or friends, which are the country's heritage and often It is also the perfect time to share at home. As is usual in each of the experiences provided by Samplia, the collaboration with Schweppes for the "The Perfect Citrus" campaign was a gift for the senses, in an environment that was reminiscent of the living room of a fantastic and dreamlike colored house, but with the particularity of being located in the heart of Madrid. The experience not only stood out for its unique atmosphere, but also for inviting participants to be part of a larger narrative about conscious enjoyment and sensory discovery, reinforcing the emotional bond between consumers and brands through unforgettable memories. With This campaign, Samplia once again demonstrates the versatility of its spaces and proposals, taking experiential marketing to another level and creating sensations that stimulate the curiosity to try something new, and also to discover new faces and products from brands as recognized as Schweppes itself. , which for many years has illuminated the sky of Madrid with its mythical neon, and which this month of March has flooded with flavor and freshness, thanks to its pop-up with Samplia, the most illustrious cobblestones of the Plaza del Callao. --------------------------------------Samplia is a leading company in the field of promotional marketing with expertise in the intelligent distribution of samples through its Samplia app, which already has a community of more than 1.7 million consumers willing to try, evaluate and comment on its clients' products. Thanks to its innovative platform and its wide user base, it has positioned itself as the number one company in the Smart Sampling sector. The Spanish company has a presence in several countries in Europe and America. Among the services it offers to brands include the Samplia Machines (which were the first sampling machines in the world), the exclusive Samplia Experience premises to create pop-up stores in premium locations and 360 Brand Experiences, the SampliaGO gondola headers , in checkout lines of the best Carrefour, Micro and Macro Events, Sampling specialized in retailers or Roadshows. The objective of all Samplia campaigns is always to carry out measured and digitized samplings, achieve more than 12 million visual impacts per month, obtain feedback from 85% of testers and present them in quantitative market studies and significantly increase sales and repurchases. of the promoted products. Discover more about Samplia at www.samplia.com
Contact Contact name: Rafael Vázquez Contact description: Samplia Comunicación Contact phone: 658808784
