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Nonpartisan nonprofit promotes ad and social media campaigns as elections and war accelerate misinformation
PACIFICA, Calif., Jan. 16, 2024 /PRNewswire/ -- As everyday people and politicians alike look with hope and concern to major elections around the world, Trust Project® is expanding its nonpartisan campaign
The advertising and social media campaign uses compelling imagery to draw attention to the 8 Trust Indicators, a proven system that allows anyone to easily evaluate the trustworthiness of their news sources. In a survey associated with a similar campaign that led people to learn about Trust Indicators, 60 percent of respondents said they gained more confidence when evaluating the news.
That public trust is vital. Experts predict a significant rise in misinformation and disinformation as the election heats up, and generative AI is potentially a dangerous accelerator. It is well known that uncertainty about access to accurate information can lead people to avoid the news and, in turn, distance themselves from civic engagement altogether.
"The bell
Social media campaign invites the public to register for the campaign
This nonpartisan campaign builds on a news literacy campaign co-founded in 2018 by the Radio Television Digital News Association (RTDNA), The Trust Project, the UW Accelerating Social Transformation leadership program, the UW Center for an Informed Public, and Pamela Kilborn. Miller.
About the Trust Project:
The Trust Project is a global network of news organizations working to affirm and amplify journalism's commitment to transparency, accuracy and inclusivity. The project created the 8 Trust Indicators®, which are a collaborative journalism-generated standard for news that helps both ordinary people and technology company machines easily evaluate the authority and integrity of news. Trust Indicators® are based on solid user-centered design research and respond to the needs and wants of the public. For more information, visit: https://thetrustproject.org/faq/. The Trust Project thanks Craig Newmark Philanthropies and Google for supporting the Trust Project's work.
Media ContactRebecca Nowacekrebecca@purposenorthamerica.com
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