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The Andalusian fashion brand Silbon, a pioneer in the metaverse in its region, celebrates the opening of its store in the Decentraland metaverse with an immersive event for its customers at the flagship store in Córdoba

The Andalusian fashion brand Silbon, a pioneer in the metaverse in its region, celebrates the opening of its store in the Decentraland metaverse. Pablo López, CEO of Silbon, already announced a few months ago his entry into the metaverse with the offices in Horizon, which they have used throughout the summer to hold their meetings and plan their next steps in the metaverse. During the afternoon of Thursday 27, Silbon will receive customers who come to the Córdoba store to offer them an immersive experience in which they can discover all the brand's news in the metaverse and meet its Mr Preppy avatar. Silbon has worked hand in hand with Eduardo Canelles, CEO of Metaverso360.io, and his team in the construction of this space. "We wanted to imitate our flagship store in Córdoba, since it was our first store and therefore the one that excited us the most. it made me be in the metaverse," says Pablo López. The design of the store is based on a ground floor that follows the "futuristic" aesthetics of the metaverse fused with the elegance and classic harmony of the Andalusian brand. On the outside, black and white colors predominate, as well as white neon lighting. Inside, the avatars of the users can walk the corridors and just by passing the mouse over the images, a link takes them to the e- commerce where you can access the latest Silbon collections. The decorative elements inside are also inspired by the Córdoba store, with a sofa or tennis rackets on the walls. In addition, a replica of the "Silbon Bar" has been enabled, integrated into the interior of the metaverse store, on the second floor. Currently, the brand is in the construction phase of its first bar in Córdoba. The Metaverso360.io company has been working in recent months on this construction in the Decentraland space, where they are already developing other projects. "We were excited to have Pablo López and his team for this project. Fashion is one of the industries that is currently most present in the metaverse, and Silbon has known how to get ahead of its competition with a disruptive proposal," says Canelles. The Cordoban is already in her next steps in the metaverse: the creation of a collection of 50 NFTs of her "Mr Preppy" badge, in all its facets. In this collection you can see Mr Preppy playing tennis with Silbon rackets or with the most elegant looks of the firm and it will be available for purchase next month. In parallel, Silbon continues its expansion after incorporating the women's collection into stores, and with the recent opening of its store number 40. In the world of the metaverse, the Andalusian brand will have even more surprises for its customers, with a project for the near future that will change the paradigm of fashion shopping in the metaverse.

ContactContact name: Eduardo CanellesContact description: Eduardo CanellesContact telephone number: 34697646293