(Information sent by the signing company)
Madrid, October 27, 2022.- The real estate group Gestilar, chaired by Javier García-Valcárcel, continues to increase its range of real estate services. Gestilar launches the proptech Homes by Gestilar, whose business is based on what is known in the US as House flipping, a real estate transaction formula that consists of the purchase, renovation and sale of already built homes in a very short period of time, with a great technological support behind all the operations.
Homes by Gestilar homes are completely renovated and have all the characteristics and finishes of the new construction product and the details of the Gestilar product, which has always stood out for having an excellent location, design and qualities, where the exhaustive care of the details has emerged as another differentiating component.
House flipping, a business with multiple advantages
House flipping is a countercyclical business, less subject to market fluctuations, because it reduces capital exposure cycles to just 120 days – the length of the home buying process, renovation works and subsequent sale. The house already built is a raw material available for its immediate habitability as it is not exposed to a planning process dependent on third parties, also allowing access to areas where the scarcity of finalist land is preventing developers from entering.
“In the year 2021, the sale of free homes ended with some 650,000 transactions, of which only 10% were new construction, compared to the remaining 90% that was used housing. As a company, we did not want to leave aside a market segment that offers so many opportunities,” says Javier García-Valcárcel, president of the Gestilar group.
Homes by Gestilar, developer experience and the best technology
Homes by Gestilar's proposal is differential in the Spanish market because it integrates additional capabilities that entail great competitive advantages and a completely renovated product that stands out for having all the qualities of new construction.
In capturing real estate, the most advanced big data technology is involved through an algorithm, specifically designed for proptech, that tracks all available real estate information sources through 90 different fields and analyzing multiple variables. This tool performs a daily analysis and has the ability to launch offers automatically. Thus, Homes by Gestilar can detect properties that are great opportunities before anyone else.
On the other hand, the important IT infrastructure on which Homes by Gestilar is based is prepared for the real-time management of a large number of assets and, therefore, a high and rapid production of units, helped by a Business platform Own intelligence for decision making. All this enables enormous efficiency in the processes, shortening the terms of acquisition, reform and sale.
Homes by Gestilar has more than 15 years of know-how in new construction and knows first-hand what the client demands in terms of design, comfort, quality and sustainability. Likewise, the fact of having Gestilar Construcciones within the group -the construction company created jointly with Lantania- allows them to be much more agile and operational, thus reducing the transformation times of the properties and the exposure of capital.
The commercial team with extensive knowledge of the sector at a global and local level and an accumulated experience of more than 5,000 new-build homes marketed. Finally, another important differentiating element of the final product that Homes sells is the after-sales guarantee.
Homes by Gestilar is able to offer real estate solutions tailored to a wide range of clients with very different needs and interests. On the one hand, to all those who are reluctant to leave the most central areas of the city or who do not want to relocate because they cannot find a new home that meets their requirements; and to all types of investors, families, individuals, medium and large investors, as well as large holders who seek to get the most out of their portfolio properties.
Hundreds of pipeline operations
To date, Homes by Gestilar has already bought, renovated and sold in the most representative areas of the center of Madrid where properties are arousing enormous interest. In the capital, proptech has stock in areas such as Atocha, Barrio de las Letras or Chamberí, because they are a perfect reference scenario for the product standards they pursue. Likewise, the proptech already works with an important pipeline of operations made up of hundreds of analyzed assets that are located, in addition to the capital of Spain, in the main real estate transaction poles, that is, in cities such as Barcelona, Palma or Vigo, where you are already buying and acting house by house.
Homes by Gestilar's digital tools continuously detect new business opportunities in real time. Very soon it will make the leap to Malaga, Barcelona, Seville, Valencia and Coruña. In addition, Gestilar is a group with knowledge of the real estate market at a global level and a national and international presence (in Portugal) and Homes, therefore, will also have it, "wherever there is a demand for quality housing that is not covered, we will enter with Homes to offer a solution” affirms García-Valcárcel.
Miguel Silmi, general manager of Homes by Gestilar
Photo: Miguel Silmi, General Manager of Homes by Gestilar
The objectives for Homes by Gestilar are very ambitious and expect to reach a significant volume of transactions very soon, which is why Gestilar has sought a profile with full dedication to Homes, depositing the direction of the proptech in Miguel Silmi. The CEO of Homes by Gestilar has extensive and proven experience in the real estate sector and a deep knowledge of it. Additionally, and thanks to the fact that he held different managerial positions in Gestilar in the past, he knows perfectly the spirit, the values of the company and the important characteristics of the Gestilar product, which are what have always distinguished him from the competition. .
Raúl Guerrero is the CEO and chief executive of the Gestilar Group, which encompasses all lines of business.
Contact:
Gestilar
Elena Valero Sword
Head of Communication and Media Relations
Email: eve@gestilar.com
Phone: (34) 91 369 74 50
About Gestilar
GESTILAR is a group of companies founded in 2009 on the basis of a deep knowledge of real estate development of new construction homes. As this is its core business, Gestilar's wide range of real estate services also includes Build To Rent (BTR) development, development under the cooperative model and a House flipping proptech whose business consists of the purchase, renovation, with the highest qualities , and sale of homes already built. Additionally, in 2019 he created his own construction firm.
Gestilar develops its homes under the premises of sustainability, design, quality, personalization and innovation. This is how it defines a final product located in the most exceptional locations, where details and execution are taken special care of, achieving the highest quality as evidenced by the more than 6,000 homes designed and delivered that guarantee its trajectory. They have offices in Madrid, Galicia, Catalonia, the Balearic Islands and Lisbon. www.gestilar.com
