MEXICO CITY, March 31, 2023 /PRNewswire/ -- As every year, tourists prepare for the Easter holidays (April 1-9). Sojern, the leading Digital Travel Marketing platform, detected that for this year reservations to travel to Mexican beaches have increased by 4% compared to the same period in 2022. Additionally, this number is expected to grow in the following weeks, considering that travelers from the national market normally buy their trip a few days in advance.

Groups (from the United States, Latin America and Europe) of 4 to 5 travelers are the ones who have most anticipated their travel plans to Mexico, since they have made their reservations and purchases of flights, more than 90 days in advance of the date start of your travels. On the other hand, 30% of possible reservations are still available, since according to Sojern, 50% of domestic travelers have not yet started planning their trips.

The majority of couples and solo travelers visiting Mexico from North America (42%) prefer to visit Los Cabos and Puerto Vallarta. Additionally, this segment in Latin America (32%) and Europe (33%), continues to have the Mexican Caribbean as its main beach destination. On the other hand, families or groups of 4 or 5 people prefer to visit Puerto Vallarta, a destination that has a 20% growth in travelers from Latin America and 26% in North American travelers.

The travelers who spend more time in Mexico are Europeans, of whom 71% make their reservations in the Mexican Caribbean, to stay from 8 to 14 days, for the North American market, 64% usually book stays of 5 to 7 days and for the national market, 51% decide to visit the beaches in the south of the country for only 3 or 4 days.

With these Easter travel trends, major airlines and hotels must prepare to provide travelers with the best travel experience. For hotels, it is very important to organize activities for any type of traveler (families, couples, etc.), and thus have full control of the reservations that are made directly on their platforms, or through intermediaries.

To further encourage tourism, Sojern's Travel Marketing Platform helps Tourism Marketing specialists to inspire travelers throughout their planning through the use of digital tools. "This year, travelers will be much more aware of the offers from airlines, hotels, and different tourism service providers. They will book last-minute trips and extend their stays to take advantage of new post-pandemic trends, such as the work modality It is essential to understand the new behaviors and habits of travelers to define in advance, the best strategy in important holiday periods, such as Easter.In the tourism sector, it is necessary for service providers to build lasting and direct relationships with their customers For this, the personalization of its offer is essential", comments Alejandro Salazar, Sr. Director of Corporate Sales for Sojern in Latin America.

"The data shows that Mexico continues to be a preferred destination for travelers from all over the world who seek to enjoy both the beaches and colonial destinations "Magic Towns", whether they go independently, as a couple, with family or groups of friends. For this reason, companies in the tourism sector in the country must take advantage of this data, which companies such as Sojern provide to respond in time to the traveler's purchasing patterns in the short, medium or long term, launching valuable digital and commercial strategies. personalized by target market. Let's remember that as of today there are already searches and reservations for flights and hotels until January 2024", concludes Sasha Ancona (Sr. Director of Hotel Sales for Sojern in Latin America).

About Sojern

Sojern is the leading Digital Marketing Platform, created for Travel Marketers. Powered by artificial intelligence and travel intent data, Sojern offers Multi-Channel Marketing Solutions to drive direct demand. Today, more than 10,000 hotels, tourist destinations, attractions and travel marketers trust Sojern to attract travelers from anywhere in the world.

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