(Information sent by the signatory company)

BERLIN, December 11, 2023/PRNewswire/ -- On December 9, Klingenthal, Germany hosted the FIS Men's Ski Jumping World Cup, attracting top international skiers who demonstrated their bravery and innovation. For the first time, CHiQ, Changhong's premium brand known for its smart home appliances, participated in the event. The ski jumping showcase was broadcast on television and online media in Germany, Italy, Poland and other regions. CHiQ joined thousands of spectators to follow the long-awaited ski competition!

In November, CHiQ became an official supplier of the German Ski Association (DSV) and announced its partnership with the FIS Ski World Cup. The brand introduced Viktoria Rebensburg, a famous German skier and ski World Cup champion, as a brand ambassador. During the event, CHiQ's newest slogan, "Smart with Style," was prominently displayed at the venue, reflecting the brand's fusion of intelligence and style.

Jared Yang, CEO of CHiQ Europe Electric S.r.o., said: "CHiQ's sponsorship of the FIS Ski World Cup is a step towards a new sports sector, and we are committed to accepting challenges and pursuing innovation together with athletes. "CHiQ aims to expand its global sports marketing presence and enhance its connections with consumers around the world."

As a rising brand in the global smart home appliance market, CHiQ's refrigerators and other home appliances perfectly reflect ice and snow events. Known for their superior picture quality, MEMC and high refresh rates, the brand's televisions provide viewers with an enhanced experience of the high-speed action and dynamic nature of skiing.

Currently, CHiQ offers a variety of products including televisions, refrigerators, air conditioners, washing machines and monitors. Its business extends to more than 40 countries and regions around the world. CHiQ products can now be purchased through numerous key offline sales channels and more than 30 leading e-commerce platforms in Europe, Southeast Asia and beyond. With a deep understanding of market trends, CHiQ has launched a line of products that combine profitability and technological innovation. In December, CHiQ introduced the A-Energy-Class Space Pro washing machine in Europe, a product that is 20% more energy efficient than standard models. This introduction aligns with the trend toward energy-efficient appliances, reflecting consumer demand for greener options.

CHiQ appliances consistently top Amazon's best-seller lists in Germany and France. They have also repeatedly achieved first place in sales in the television category on Shopee, Indonesia's leading e-commerce platform. In Australia, CHiQ received Canstar Blue's 'Most Satisfied Customer Refrigerators' award and Finder's 'Highly Commended Best Freezer Brand Award'.

Photo - https://mma.prnewswire.com/media/2297329/CHiQ_Debuts_at_FIS_Ski_Jumping_World_Cup_2023.jpg

View original content: https://www.prnewswire.com/news-releases/chiq-debuta-en-fis-ski-jumping-world-cup-2023-302011585.html