MADRID, 24 Nov. (EUROPA PRESS) -

The Spanish Association of Shopping Centers and Parks (AECC) considers that the Christmas campaigns and 'Black Friday' have generated "very positive" expectations in commerce in general and in shopping centers and parks in particular and, therefore, they will contribute to consolidating a recovery in consumption that will help close the year with "good data".

"Companies in the sector in general, always out of prudence and caution caused by inflation and its impact on consumption, have optimistic expectations that 'Black Friday' and Christmas will work satisfactorily," the AECC has pointed out. .

With regard to the fashion sector, shopping centers and parks consider that the drop in temperatures and the weather forecasts for the coming weeks will boost sales in this category, one of the "great protagonists" of the Black Friday campaigns and Christmas.

"In these next few weeks we are risking the year, as we usually say in the world of commerce, since 'Black Friday' and the Christmas campaign are always key in our balance, but this year much more since they could mean definitively overcoming the consequences of the pandemic and the consolidation of the recovery", stressed the president of the AECC, Eduardo Ceballos.

According to the latest data presented by the AECC, in the first half of this year the sales registered in the same period of 2019 were reached, before the outbreak of the Covid-19 pandemic, a trend that has been maintained in the third quarter. .

Regarding the influxes, they were still 17.5% below 2019, which indicates that the average purchase per visit has risen.

In this way, according to the AECC, the recovery trend seen throughout 2021 continues, and, comparing the figures for 2022 with the first half of last year, the increase in sales is 25.8% and that of influx of 20.4%