(Information sent by the signatory company)
China, December 30, 2022.
Double 12 Day (December 12) is widely seen as Chinese Black Friday and is supposed to be a big sales day for most consumer goods industries, especially Chinese beauty brands. However, after seeing the performance of this year's Double 12, these brands also faced setbacks online and offline, partly due to the impact of the COVID lockdown. This has accelerated their process to expand into the global market.
According to the Pan-Asian Beauty Industry Report 2022, the global beauty market was worth $83.7 billion in 2021, and this figure is expected to rise to $107.6 billion by 2025. As As indicated by the export volume of Chinese beauty products from the General Administration of Customs of the People's Republic of China, from January to June 2022, the export volume of cosmetics and toiletries from China was 484,138 tons, with a value of 2.531 billion. It is also not difficult to imagine that in the context of the fierce competition in the Chinese beauty market and the slowdown in the growth of the beauty industry, many Chinese brands in this sector will go global. Chinese beauty brands are winning in the overseas market with their unique weapons, such as high profitability, modern designs, mature offline distribution channels, or high-click social media content. Among them, Flower Knows (www.flowerknows.co), a new avant-garde brand created in 2016, which refuses to follow trends, but stands out by drawing inspiration from fairy tales. As its first test, Flower Knows arrived in Japan in 2019. In 2021, its footprints expanded into the Southeast Asian market by operating stores on platforms such as Shopee and Lazada. In mid-2022, the brand launched DTC on independent broadcasters for the European and American markets, achieving a GMV of RMB 10 million that year.Flower Knows faces challenges posed by huge differences in makeup preferences , cultural openness, and affordability through more diversified services for different markets. Now and in the future, this brand will continue to interpret the world of fairies with the favorite visual language of young people.Recently, Flower Knows launched the new rococo strawberry series which integrates the beautiful concept of afternoon tea based on strawberry and art elements. 18th century rococo. European and American users will think of the Louis XV paintings they have seen or the French architecture they have visited when they open the boxes of this series of cosmetics. For their part, Asian consumers will remember the magnificent artistic decorations of the movie The Last Empress.
Contact Contact name: Fang Gongyiliu Contact description: Hangzhou Flower Knows Electronic Commerce Co., Ltd Contact phone: 18811312024
